How Much Do Social Media Platforms Pay Out Creator Funds? – dot.LA

The creator funds haven’t paid out what they promised. (MidJourney/Dall-e) The creator economy is booming—despite a possible recession, legal troubles and questionable platform changes—creators have figured out how to turn their videos into careers. One way to turn content into cash is creator funds, where social media platforms set aside money to pay creators per video view. Last January, one creator was able to make almost $3 million from Snapchat’s Spotlight fund. But the days of the creator fund as a viable source of income have seemingly come and gone.I’ve spent the past few months speaking with countless online creators, and when I ask them how much they earn from these funds, most respond with a laugh and say something along the lines of “almost nothing.”“The key with creator funds is, the earlier creators get there, the better it is because eventually there’s a lot of creators sharing the money and the creator funds run out,” says Evan Britton, founder of Santa Monica-based Famous Birthdays.Here’s a look at the state of different social media platforms’ creator funds. TikTokWhen TikTok launched its Creator Fund in 2020, it boasted $200 million. Since then, it made promises to grow the fund to $2
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