What Tesla Brand Crisis? Musk Says His Vast Twitter Audience Confirms Popularity – Forbes

Street art by ‘Rebel Bear’ featuring Elon Musk and Twitter in Edinburgh, Scotland.PA Images via Getty Images Tesla’s favorability as a brand may be sinking in some consumer surveys as CEO Elon Musk’s public image has grown more controversial since he bought Twitter. The billionaire entrepreneur isn’t buying it, citing his vast number of Twitter followers as a counterargument. Polls by groups including Morning Consult found a steep drop in the number of Americans with a favorable view of Tesla, falling to just 13.4% of adults this month, compared with 28.4% in January 2022. Musk brushed off such findings when questioned about them during Tesla’s fourth-quarter results call on Wednesday. “I’ve got 127 million (Twitter) followers. It continues to grow very rapidly. That suggests I’m reasonably popular. I might not be popular with some people, but for the vast majority of people my follower count speaks for itself,” he said. “I’m the most interactive social media account, I think, maybe in the world, certainly on Twitter. And that actually predated the Twitter acquisition. … I think Twitter is actually an incredibly powerful tool for driving demand for Tesla.” His comments came after the electric-car maker reported $24.3 billion in revenue
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