Snap's Earnings Are Coming. Investors Hope for Signs of Improvement. – Barron's

Snapchat parent Snap will open social media earnings season after the market closes on Tuesday. Investors are hoping for signs of improvement as social media apps look to bounce back from a dismal 2022. Snap stock was up 1.7% to $11.09 in Monday trading. The stock has fallen 66% in the past 12 months, which includes a 24% rally this month. Snap was among the firms that struggled after Apple rolled out privacy changes in 2021 that required iPhone user consent for ad tracking. Apps use tracking to determine whether ads lead to a product sale or a site sign up. Brands also slashed advertisement spending in 2022 amid concerns about the economy and rising interest rates.
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