LinkedIn Document Ads | JumpFly Digital Marketing Blog

LinkedIn has some of the most sophisticated B2B targeting available in today’s digital advertising landscape. With the world’s largest professional audience, running ads on this platform is a no-brainer for many B2B advertisers. Some of the best strategies on LinkedIn for B2B companies revolve around the sharing of content. The ad experience in these situations has typically meant you either send people to your website for gated content, or you have them fill out an on-platform lead form with a link to website content. LinkedIn’s new document ads have made the process of sharing content even easier.  What Are Document Ads & How Do You Use Them? LinkedIn document ads are a form of sponsored content that allows members to read and download documents directly in their newsfeeds. This could include whitepapers, e-books, case studies, infographics, slides, and more. These ads are designed to help businesses capture leads from interested audiences by gating your content with a LinkedIn Lead Gen Form. Source: LinkedIn Unlike other sponsored content ad formats, document ads require you to upload a file in PDF, DOC, DOCX, PPT, or PPTX format. There are additional specifications on aspect ratio, page limits, and file size, as well.  To
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