Hundreds of Sexual Emma Watson Deepfakes Ads Ran on Facebook and Instagram

Hundreds of sexually suggestive deepfake video ads of Emma Watson and Scarlett Johansson ran on Facebook and Instagram this week. According to NBC News, hundreds of videos that showed Watson and Johansson in sexually suggestive and provocative situations ran across Meta platforms as part of an ad campaign for artificially intelligent (AI) app that creates “DeepFake FaceSwap” video. i got this ad yesterday and wow what the hell pic.twitter.com/smGiR3MfMb — lauren (@laurenbarton03) March 6, 2023 NBC reports that “DeepFake FaceSwap” videos rolled out more than 230 video ads on Meta platforms, including Facebook, Instagram, and Messenger, over two days according to a review of the company’s ad library. There were 127 ads for “DeepFake FaceSwap” that featured Watson’s face in provocative scenarios. Meanwhile, another 74 ads featured Johansson’s likeness in similar situations. The ads begin with the image of a woman seemingly initiating a sexual act at the start of an explicit video. Within a few seconds, the woman’s face changes to a highly convincing deepfake of either Watson or Johansson. “Replace face with anyone,” the captions on 80 of the ads read. “Enjoy yourself with AI swap face technology.” The same ads also reportedly appeared on free photo-editing and
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