This fascist clothing company hopes you'll tweet about how offensive it is – Rest of World

A left-wing politician unwittingly helped a fascist clothing brand go viral on Twitter. @AntonioAttolini On March 7, Antonio Attolini Murra, a member of Mexico’s ruling party, quote-tweeted a post that he hated: “These idiots think that wearing a brand labeled as ‘fascist’ is something to be proud of. They’re brain-dead.” His tweet referred to an apparel brand, Fachos.mx, named after the Spanish-language slang term for “fascist.” On its e-commerce platform, Fachos sells T-shirts brandishing controversial slogans like “It’s a beautiful day to smash feminazism” or “No to gender ideology.” Among its assortment of headwear, browsers can also find a red “Make Mexico Great Again” cap, reminiscent of former U.S. President Donald Trump’s campaign hat. Far from being cowed by criticism, Attolini’s angry post was just what Fachos wanted. The site has found an unusual but effective marketing strategy: posting sexist and nationalist content with the intention to goad high-profile social media users like Attolini into quoting them with criticism, consequently amplifying Fachos’ message. The company counts on users’ tendency to unintentionally promote a brand to which they’re viscerally opposed. Within 24 hours of quote-tweeting, Attolini’s post had been seen by over 100,000 people and had received over 500 replies, most
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