Unlocking The Benefits Of Digitalization: Simple Strategies For Rapid Success – Forbes

Catherine B. Roy, the Funder of LHM International, Business Coach, Keynote Speaker, and Bestselling Author. LinkedIn getty Digitalization has become essential for modern businesses. With technology altering the business landscape, going digital is no longer just an option but rather a precondition to staying competitive. As a programmer for 15 years, I understand the need to go digital to stay competitive. I wrote countless lines of code to create automatic processes in various departments of the corporation. When I left the corporation and started my own coaching business, I realized the benefits of digitalization for my work. My background in programming gave me an understanding of the power of automation and efficiency that digital tools can provide. As a coach, I found that digital tools such as online scheduling, digital course platforms, sales funnels and all kinds of digital marketing tools, especially on LinkedIn, helped me reach and serve my clients more effectively. I’ve tripled my business twice using the power of understanding the LinkedIn algorithm. Overall, my experience as a programmer and entrepreneur led me to see the advantages of digitalization for my coaching business. Digitalization can provide opportunities to design new business models; create new revenue streams and
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