Levi's hires Snapchat CMO in the same role – Ad Age

Skip to main content Marketing News & Strategy After four years at Snapchat, Kenny Mitchell will become CMO of the Levi’s brand as the fashion world becomes more high-tech Kenny Mitchell was chief marketing officer at Snap since 2019. Credit: Snap Levi Strauss & Co. has hired Snapchat Chief Marketing Officer Kenny Mitchell to take on the same role for the Levi’s brand. Levi Strauss announced yesterday that Mitchell, who was Snapchat’s first CMO, is joining the company as senior VP and CMO of the Levi’s brand. Mitchell had been head of Snap’s marketing since 2019, before announcing his departure earlier this week. Karen Riley-Grant, who was CMO of Levi Strauss & Co., left the company earlier this year.  Ad Age Breakout Brand Leaders New award honors the people behind emerging brands Colleen DeCourcy is Snap’s new head of marketing, while retaining her title as chief creative officer, a Snap spokesperson told Ad Age. Last year, DeCourcy joined Snap after her tenure at Wieden+Kennedy as global chief creative officer and president. “Kenny is widely recognized as an innovative marketing leader,” Michelle Gass, president of Levi Strauss & Co., said in the company’s announcement. “With Kenny onboard, I have full confidence in our ability to continue earning
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