Nearly half of the posts you see on Instagram are from accounts you don't follow

The raft of Instagram posts from people you don’t follow clogging up your feed is no coincidence.Despite users actively opposing its push to show more posts recommended by its algorithm, Instagram appears to be doubling down on suggested content.In fact, 40 per cent of the information people now see while scrolling on Instagram is not from their mates or celebs they actively follow. Instead, these posts are chosen by Instagram’s AI-powered algorithm from people, groups, or accounts that it thinks you will like.Meta CEO Mark Zuckerberg revealed the eye-opening statistic during the social-media giant’s first-quarter earnings call on Wednesday, April 26.“Along with surfacing content from friends and family, now more than 20 per cent of content in your Facebook and Instagram feeds are recommended by AI from…accounts that you don’t follow,” he said. “Across all of Instagram, that’s about 40 per cent of the content that you see.”Like it or not, suggested posts are here to stay as they provide fodder for Instagram’s TikTok rival, Reels. Since the video feature was launched in 2020, AI recommendations have driven a 24 per cent spike in the amount of time people spend on Instagram, Zuckerberg said.Instagram says its AI-powered Reels have resulted
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