NBC News Now Streaming Service Getting Brand Refresh – The Hollywood Reporter

Amid continued erosion of the cable bundle (and therefore the reach of cable news channels), NBC News is embarking on a fresh pitch for its NBC News Now streaming offering. The free, ad-supported streaming service (which the company says is profitable) launched four years ago, but NBC News executive VP Janelle Rodriguez, who oversees News Now, thinks there is more to do. “A lot of people have already discovered us, have fallen in love with us and keep coming back to us,” Rodriguez says, adding that “we want to keep reintroducing ourselves to new audiences who are seeking out that kind of 24 hour news accessibility.” “We have the dual task of both raising awareness for people who are heavy news consumers, and they have been getting their news on linear television for decades, letting them know we’re there,” Rodriguez adds. “But certainly for younger audiences, which dominates our audience on News Now. They know it exists, and they’re just not watching appointment television on the networks in the same way that previous generations did.” And so beginning Thursday the company will roll out a new brand campaign for News Now, one featuring its stable of anchors and correspondents in
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