Instagram and Facebook Are Using Fears of a TikTok Ban to Poach Influencers – Gizmodo

Meta and other social media firms chasing TikTok’s short-form video success are fanning the flames of ban rhetoric while simultaneously vying to boost the attractiveness of their own TikTok clones with new monetization features. The goal? Steal away as many fearful TikTokers as possible.Nobody’s Really Watching ReelsBrewing fears of an impending TikTok ban could send some creators packing their digital bags and heading back to Instagram and Facebook, whether they like it or not. Digital marketing experts and content creators speaking with Gizmodo said a scenario where TikTok is made inaccessible in the US would result in diminished competition in the social media landscape broadly and a far less favorable environment for creators. It could also be a godsend for Meta and other companies racing to keep pace with TikTok’s meteoric ascent. Whether or not a national ban ever actually materializes is almost irrelevant; the fear is enough for their recruitment drive.Some TikTok creators are already preparing for the worst. Montana-based metal worker and military veteran Rick Baker told Gizmodo he’s already made a habit of posting his TikTok videos over on Instagram later. An exodus away from TikTok would be an unwelcome departure for creators. The many TikTok clones
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