YouTube Is Forcing Some Users To Disable Adblockers – Kotaku Australia

Jody Serrano Published 11 hours ago: May 14, 2023 at 4:00 pm -Filed to:adblock Illustration: Artem Mashchenko, Shutterstock YouTube is cracking down on users determined to evade its ads and has given some of them an ultimatum: Turn off your ad blocker or subscribe to YouTube Premium. Ad-blocking users who don’t opt for either of those options won’t be able to watch videos on YouTube at all.The measure is part of a limited global test being carried out by the company to ensure advertisers continue to get the most views for their money, Bleeping Computer reported. Alphabet, YouTube’s parent company, reported that the video app experienced its third straight quarterly decline in ad revenue in late April, prompted by the volatile digital ad market and broader economic uncertainty. YouTube’s ad blocking test was spotted by Reddit users earlier this week, who encountered a pop-up that stated “Ad blockers are not allowed on YouTube” when they tried to watch a video.“It looks like you may be using an ad blocker,” the message on the pop-up reads, according to a screenshot shared on r/YouTube. “Ads allow YouTube to stay free for billions of users worldwide. You can go ad-free with YouTube Premium
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