Instagram post promoting JD Sports by YouTuber KSI banned – STV News

An Instagram post by YouTuber KSI promoting JD Sports has been banned after he failed to clearly mark it as an ad. KSI, real name Olajide “JJ” Olatunji, whose Instagram account has 12.7 million followers, posted the stylised video set to music of himself and others at a bowling alley in November. It included close-up shots of trainers as well as a shot of KSI drawing attention to his shoes, while the others in the ad were wearing branded sportswear. It ended with a shot of the JD Sports logo under text stating: “King of the Game.” The caption underneath the video stated: “Head over to the @jdofficial YouTube channel to watch the full length film #kingofthegame”, and tagged “jdofficial” and “@adidasoriginals”. JD Sports said viewers would have known the post was an ad, and understood it therefore did not need to be labelled as such. The retailer confirmed that KSI had been contracted to post ads on their behalf, and the ad in question had been produced with their approval. ASA KSI told the ASA that he believed the references to JD Sports made it clear to consumers that the video was an excerpt from a TV ad in which he had featured. However, upon notification of the complaint, he
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