Corona Premier is 'Testing and Learning' with a Virtual Clubhouse – Event Marketer

Corona Premier Invites Consumers to Enjoy the ‘Lighter Side of Golf’ with a 3D Virtual Clubhouse “This allows us to test and learn. There are so many different ways that we can reach our consumers these days, and this is very much ‘let’s try to understand the implications from an experience like this.’ We want to make sure it sticks and it resonates.” -Jordan Fischbach, Manager-Trade Marketing at Constellation Brands Corona is known for serving up its cervezas with relevant, culture-forward consumer programs designed to entice its younger, multicultural target. The latest instance is a virtual golf clubhouse promoting its premium light beer, Corona Premier, with clickable touchpoints like branded games, promotional codes, food pairings, recipes and a shot at winning a trip to the U.S. Open Golf Championship in June. The brand designed the space to engage users in its “lighter side of golf” messaging while providing an experience in the digital realm where so many consumers live. As the brand puts it, the clubhouse was built to give people “a reason to engage with our brand in that world.” The clubhouse “grounds” entail a handsome, 3D golf course environment surrounded by mountains and water, complete with the sound
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