Seamm unveils AR try-on by Snapchat to reduce online returns – Just Style

The tech fashion start-up’s new feature is said to address the uncertainty of shopping for clothes online by allowing users to visualise how items will look and fit in real life. By seamlessly integrating virtual and real-world fashion experiences, the start-up aims to give users an immersive shopping experience. Credit: Seamm Seamm’s in-app augmented reality (AR) try-on feature powered by Snapchat aims to boost sales and customer loyalty by giving consumers a realistic fashion shopping experience for both real world garments and virtual ones. Seamm’s technology gives users access to a collection of virtual and real-world fashion items that can be tried on within the digital realm. Users can visualise how different sets of clothes would look and fit on them in real life to help them make informed fashion choices and to bridge the gap between the physical and digital world of fashion. Marina Martianova, the founder and CEO of Seamm says: “By offering a unique and immersive shopping experience, AR try-on gives brands a competitive edge, setting them apart from traditional brick-and-mortar stores or online retailers without such capabilities. It provides an interactive and immersive experience that encourages users to spend 2.7 times more while exploring different products
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