LinkedIn launches generative AI tool to write ad copy | VentureBeat

June 8, 2023 8:52 AM Image Credit: Getty Images Join top executives in San Francisco on July 11-12, to hear how leaders are integrating and optimizing AI investments for success. Learn More Following in the footsteps of Meta, LinkedIn has announced a generative AI tool to help automate the writing part of ad campaigns housed on the professional network. Dubbed AI Copy Suggestions, the feature allows users to generate introductory text and headlines for ads. It uses data from the LinkedIn platform to ensure relevancy while also giving users the option to make changes (if required) and keep the content aligned with their brand language. The capability, just starting to roll out, is the latest addition to the Microsoft-owned company’s portfolio of AI-driven features. LinkedIn had already launched AI tools for collaborative articles, job descriptions, and personalized writing suggestions for LinkedIn profiles. Event Transform 2023 Join us in San Francisco on July 11-12, where top executives will share how they have integrated and optimized AI investments for success and avoided common pitfalls. Register Now How will AI Copy Suggestions help? LinkedIn is adding AI to its campaign manager using OpenAI’s GPT models. As the company explains, users of the platform
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