Job posts featuring skills attract more applicants, LinkedIn says | HR Dive

An article from As more companies emphasize skills-based hiring, job posts that reflect those priorities draw more candidates. Stock Photo via Getty Images This audio is auto-generated. Please let us know if you have feedback. Job posts on LinkedIn that include numerous relevant skills in the requirements section appear to attract more applicants and have higher conversion rates, according to a June 21 report based on recent LinkedIn data. Specifically, job posts that list skills are correlated with an 11% increase in view-to-apply rate, or the percentage of candidates who see a posting and then click to apply for the job. “What explains this improved conversion rate? One key reason could be that it makes it easier for candidates to picture themselves in your open role, even if they haven’t held that precise position before,” wrote LinkedIn co-authors Greg Lewis, a senior content marketing manager, and Jamila Smith-Dell, an insights analyst. “Including skills in your job description can make it easier for candidates, most of whom have listed skills on their LinkedIn profiles, to find opportunities that line up with their abilities,” he said. Skills-focused job listings also appear to help with internal mobility, or the share of job transitions
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