Instagram's Threads: 'Almost every influencer will be hopping on it' – BBC News

Image source, Studio52Image caption, Steven Bridges told the BBC he thought Threads could be good for new influencersBy Tom GerkenTechnology reporterThirty million may have signed up for Meta’s newly launched Threads app, but what do its users actually think?Threads, pitched as a “friendly” rival to Twitter, has many similar features to the other social media platform.Its lead feature is allowing users to instantly create a network with people they follow on Instagram.And Steven Bridges, a YouTuber with 448k followers, told the BBC he saw Threads as a “much-needed competitor” to Twitter.”Right now, there are a lot of people not happy at all with how Twitter’s being run,” he said. “Threads gives them a potentially viable place to engage in the same way that they would use Twitter.”People sort of know that Meta can run a social media company, so it gives a little bit of confidence that as it scales it will stick around and hopefully be well-moderated.”Steven said that he expected Threads to see an influx of content creators, who will typically create profiles on new social media platforms to attract an audience.”Almost every influencer, whether they like it or not, or whether they want Threads to succeed or
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