Tumblr Details Big Plans To Draw In New Users

BigTunaOnline/Shutterstock As the social media landscape dramatically shifts in the wake of Meta’s recent launch of Threads, a familiar network is looking to become a major player again: Tumblr. The microblogging platform has been around since 2007 but has waxed and waned in popularity over the years, including during a five-year period when it was owned by Yahoo! Inc. Verizon bought Yahoo during that time and eventually sold Tumblr to WordPress operator Automattic, which currently owns the platform. Automattic is hoping to bring in more users to Tumblr, both old and new, by making sweeping core changes to the social network, and outlined its new mission statement in a lengthy post on the Tumblr staff blog. At the heart of the proposed changes is a retooling of the user interface to make Tumblr simpler and more inviting to users who are accustomed to streamlined platforms like Instagram, Twitter, and now, Threads. In the blog post titled “Tumblr’s Core Product Strategy,” the company identifies its main concern: “Tumblr is not easy to use.” The company follows that admission with its proposed solution: “attracting and retaining new users and creators, nurturing their growth, and encouraging frequent engagement with the platform.” Aware that
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