Now Runway: Snapchat is Giving its Bitmoji Avatars a 3D Makeover

Welcome back to Now Runway, where we report to you from the frontlines of the digital fashion and luxury revolution. Today you find us in Paris, where we hosted an intimate breakfast celebrating digital fashion and luxury in the lush garden of Hotel La Fantaisie. Having only opened their doors a few weeks ago, we were their first private event, and lingering guests experienced an insider’s tour post breakfast. Read on to see what you missed outside of Paris and in the digital space, including a new sneaker release from Puma and Roc Nation, Snapchat upgrading their digital avatars’ clothing, and Korean fashion brand Musinsa raising $190 million. Puma and Roc Nation sneaker release Sportswear behemoth Puma and entertainment company Roc Nation — established by iconic rapper Jay-Z as a successor to his renowned hip-hop label, Roc-A-Fella Records — have collaborated on a new sneaker range that pays tribute to the progression of the mixtape and incorporates NFTs. The RS-XL Mixtape sneaker series is the brainchild of designers Alexander-John and Emory Jones. The digital component has been spearheaded by Legitimate, an innovative startup merging physical merchandise with digital experiences through its unique “LGT Tag” technology. Credit: Puma/Roc Nation The range
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