Vimeo's Anjali Sud appointed new CEO of Tubi | Business Chief North America

Tubi, the most-watched free TV and movie streaming service in the US, will soon have a new CEO in the form of Anjali Sud. She will succeed founder Farhad Massoudi from September 1. Sud, who has served as Chief Executive at Vimeo since July 2017, will report to Paul Cheesbrough, CEO of Tubi Media Group. Tubi recently became the States’ most popular free ad-supported streaming service. It has surpassed PlutoTV, Peacock and HBO Max in terms of total TV viewing minutes, and can boast 64 million monthly active users. “Anjali is a highly accomplished executive in the technology and media industry with a passion and track record for strategic disruption and authentic leadership,” said Cheesbrough.“As Tubi continues to scale and solidify its momentum as the most watched free TV and movie streaming service in the US, she is the perfect candidate to lead Tubi into a new era of creativity, growth and market leadership.”Sud continues to climb leadership ladder Sud grew up in Flint, Michigan, and later graduated from the University of Pennsylvania with a BSC in Finance and Management. She started her professional career at the now-defunct Sagent Advisors in 2005, working as an M&A Analyst.  The 39-year-old then took up a
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