Paramount's AR Snapchat Lens Turns You Into a Ninja Turtle – Adweek

Don’t miss Brandweek, Adweek’s ultimate experience for marketers, September 11-14 in Miami. Connect with peers and gain insights and inspiration from top brand marketers and industry icons at Glossier, Coca-Cola, Taco Bell and more. Register. To promote the release of Teenage Mutant Ninja Turtles: Mutant Mayhem in theaters Aug. 2, Paramount partnered with Snapchat, Snapchat Lens creator Brielle Garcia and digital agency Pretty Big Monster to launch an augmented reality Snapchat Lens that turns people into a member of the Teenage Mutant Ninja Turtles.The TMNT Mutant Mayhem Lens uses Snap AR’s 3D Body Tracking technology to cover the user’s entire body with an overlay of one of the four Ninja Turtles in augmented reality. When people move around in the real-world, the on-screen turtle overlay will match their movements in real-time. The Lens is compatible with both the front- and rear-facing cameras on a user’s device.“Every TMNT fan has a character they connect with, and it’s been so fun to see people transform themselves into their favorite Teenage Mutant Ninja Turtle with Snap’s AR technology,” said Tamar Teifeld, svp of global digital marketing at Paramount Pictures.The Snapchat Lens allows people to switch between all four turtles (Michelangelo, Leonardo, Raphael and
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