8 in 10 shoppers used WhatsApp to engage with business during Diwali: Study

Meta Marketing Summit 2023: A recent study by Meta has stated that 8 in 10 shoppers used WahtsApp to engage with a business during the festive season of Diwali. The study also highlighted the fact that personalized content through ads on social channels is becoming more important for shoppers. It also throws light on how consumers are discovering products and services, shopping, and celebrating festivals like Diwali and beyond.  Here are key insights from the Meta commissioned study by YouGov:  Personalized content through ads on social channels is becoming more important for Diwali shoppers, with 69 per cent agreeing that it was easier to complete their Diwali shopping with personalized products and gift suggestions on Facebook and Instagram.    Diwali shoppers seek online content in their local language. 76 per cent of Diwali shoppers prefer to see advertising in the local language, growing significantly year-on-year.    Engagement with online video happens on Meta technologies. 8 in 10 Diwali shoppers use Meta technologies to watch videos. Meta technologies are the most important channel for short-form videos (87 per cent) and creator content (79 per cent).  ALSO READ | Whatsapp Video Message Feature on Android, iOS: Here’s how to send video messages
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