Amazon building publisher-centric ad product team to boost $37 billion ad business

With an eye toward accelerating its ad revenue growth, Amazon is making strategic moves to establish a dedicated ad product team geared towards publishers. As Insider reported, this endeavor is part of Amazon’s broader effort to bolster its advertising endeavors. The retail behemoth is actively recruiting for its newly formed “PubTech” team, a division within Amazon Ads, as evidenced by the 11 job listings currently open.The primary focus of this team is to construct a cutting-edge supply-side platform (SSP), as indicated by information on Amazon’s official job portal. A supply-side platform functions as software that empowers publishers to execute programmatic ad sales.One of the listings, targeting a principal product manager position at Twitch, emphasizes the pivotal role this individual will play in crafting a vision and strategy for the rollout of Twitch ad products utilizing PubTech. This envisions “the new Amazon Ads Supply Side Platform.” The desired candidate should possess experience in navigating both demand-side and supply-side platforms.In another job posting for a software engineer, Amazon highlights the pioneering nature of the PubTech initiative. This program is dedicated to innovating supply-side technology, paving the way for novel experiences for publishers in marketing video, audio, and display ads. Furthermore, Amazon is
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