Becoming an Instagram influencer isn’t easy. There are thousands of brands, influencers, and people on the site competing for people’s attention, so if you’re just starting out, things might seem a little bleak. Thankfully, as a social media marketing agency, we’re familiar with the Instagram algorithm and we know how to crack it. The secret is in how much engagement you can generate on your account. Engagement is any measurable action taken by an Instagram user while on the platform. This can be in the form of likes, followers, views, comments, and shares. The Instagram algorithm strives on engagement, so it will always promote accounts that generate the most engagement. Celebrity accounts with a lot of followers are the best examples of this. In the US, the most popular person accounts are: Selena Gomez (407 million) Kylie Jenner (383 million) Dwayne Johnson (371 million) Ariana Grande (362 million) Kim Kardashian (350 million) Beyoncé (302 million) Khloé Kardashian (300 million) Kendall Jenner (281 million) Taylor Swift (251 million) If you’ve ever wondered why you keep seeing posts by them or about them, this is why. They have millions of followers and are therefore highly ranked on Instagram, so they are always
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