Twitter Can't Seem to Buck Its Advertisers-Don't-Want-to-Be-Seen-Next-to-Nazis Problem

Twitter, now X, has totally rebranded under Elon Musk, but it turns out the social media company’s advertising problems—namely that many brands don’t want to be seen on a site that gives space to neo-Nazi and white nationalist accounts—haven’t gone away. On Wednesday, two more brands—the NCTA, a television trade association, and the pharmaceutical company Gilead Sciences—suspended their advertising on the platform, spokespeople for the brands told CNN. The news followed a Media Matters report that found X had been placing ads from numerous high-profile advertisers, including the NCTA, Gilead, Adobe, and others, on a verified pro-fascist account.NCTA spokesperson Brian Dietz said in a statement to CNN that the association is concerned about its paid content appearing alongside “highly disturbing content.” He also said the NCTA had signed up for brand-safety features offered by X that purport to restrict ads to the “home feed of target audiences” and away from offensive keywords. “Brand safety will remain an utmost priority for NCTA, which means suspending advertising on Twitter/X for the foreseeable future and heavily limiting NCTA’s organic presence on the platform,” Dietz said.Meanwhile, a spokesperson for Gilead said the biopharmaceutical company will suspend advertising on X as it awaits an investigation
Read More