How new Snapchat boss plans to increase its reach – The Sydney Morning Herald

Snapchat’s new Australian boss says the multimedia messaging platform is more than just an app for kids, releasing data showing 45 per cent of its eight million monthly active users in Australia are older than 25.Tony Keusgen joined Snap, the parent company of the 12-year-old multimedia messaging app, in May, ending a 20-month stint as data and tech company Quantium’s global chief customer officer. Despite perceptions the app is just for teens, Keusgen claims Snapchat “owns the under 40 space”.Tony Keusgen, the new managing director of Snap IncCredit: Janie BarrettAbout 75 per cent of Australians aged between 13-24 use Snapchat on a monthly basis, he says, with users opening the app 40 times a day on average. Of its eight million monthly active users in Australia, 45 per cent are above 25 years of age, new data from the company shows.While working at Google and YouTube before Snap, Keusgen’s kids thought he was “super cool”, yet having now taken up the role as the app’s managing director across Australia and New Zealand, it’s “a whole other level”.“What I knew about Snap beforehand was very much what I’d experienced in my living room with my two teenagers,” Keusgen says in his
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