YouTube Explains How Shorts Algorithm Works – Search Engine Journal

YouTube recently provided creators with more details on how its Shorts algorithm works during an interview with Todd Sherman, the product lead for YouTube Shorts. The discussion aimed to clear up common misconceptions creators have about the Shorts algorithm and how it differs from YouTube’s algorithm for long-form videos. In this article, we delve into the 11-minute conversation, which touches on the importance of audience-focused content creation, the definition of a ‘view,’ and the strategic considerations behind video length and customization. Additionally, Sherman addresses questions related to hashtags, posting frequency, and the lifespan of a Short. The Algorithm & Audience According to Sherman, the long-form and Shorts algorithms’ core goal is to connect viewers with videos they find valuable. Sherman emphasized that the saying “don’t think algorithm, think audience” holds for Shorts, much like it does for long-form content. He said, “The audience is the algorithm.” There are differences in how the algorithm works for short-form content due to its unique format. “We want [viewers] to feel satisfied with [the videos],” Sherman said. “But there’s a lot of things that we do in short form that sort of are different and focused on the fundamentals of short form.” Unlike long-form
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