X, Formerly Twitter, Will Accept Political Advertising Again; Promises “Robust Screening”

X, formerly known as Twitter, said it will start accepting political ads (for the first time since 2019) as the rebranded social media platform owned by Elon Musk promised transparency and “robust screening processes.” “Building on our commitment to free expression, we are also going to allow political advertising,” said a blog post today by X Safety called ‘Supporting people’s right to accurate and safe political discourse on X’ that outlined its plans. “Starting in the U.S., we’ll continue to apply specific policies to paid-for promoted political posts. This will include prohibiting the promotion of false or misleading content, including false or misleading information intended to undermine public confidence in an election, while seeking to preserve free and open political discourse. We’ll also provide a global advertising transparency center so that everyone can review political posts being promoted on X, in addition to robust screening processes to ensure only eligible groups and campaigns are able to advertise,” the post read. It noted that “more than half a billion people from around the world gather on X to talk about their interests in real-time, and that includes elections. X enables people to directly engage on important topics with elected representatives, local or national
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