James Charles and 'canceled' YouTube stars make TikTok comebacks – NBC News

For some influencers, being canceled isn’t career-ending — it’s the launchpad to a fresh start.Three of the internet’s most controversial stars have staged successful comebacks over the past two years. But instead of changing themselves, they just switched platforms. James Charles, Tana Mongeau and Jeffree Star, each of whom have over 20 million followers across various platforms, have found success in what might be considered their second (or third, or fourth) hack at internet fame. The three were among the most-followed and most-criticized internet creators of a recently passed era in which weekly YouTube videos were the dominant format of influencer content. They have all faced multiple cycles of widespread backlash, or what some people would call cancellation. Now, they are thriving on other platforms and with other kinds of content, using their renewed goodwill to launch tours and products. Star, who became known on YouTube for being a makeup and luxury style guru, has embraced TikTok Live, where he livestreams for hours at a time. Mongeau, who rose to YouTube prominence with exaggerated “Storytimes” about herself, launched a podcast called “Cancelled” in 2021 that has an audience of millions of listeners; she also jump-started a cross-country live tour. Charles, who shot to
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