Elon Musk's X, Formerly Twitter, May Not Regain Advertisers Before the Holidays: Report

Since Elon Musk’s takeover, controversies have dogged Twitter, now known as X, and among them were losing advertisers and laying off many workers. To remedy its loss of advertisers, the billionaire appointed Linda Yaccarino as the Chief Executive Officer of X. However, despite the efforts, major brands seem reluctant to return, already allocating their budgets elsewhere for the upcoming holiday season, historically the prime period for ad revenue, Bloomberg reported. (Photo : Dan Kitwood/Getty Images)LONDON, ENGLAND – JULY 24: A photo illustration of the new Twitter logo on July 24, 2023 in London, England. Elon Musk has revealed today a new logo for Twitter, which constitutes the letter ‘X’ as part of a rebrand of the company. X Efforts to Reestablish Advertiser Base X has been working diligently to reestablish its advertiser base, which eroded after Elon Musk’s tumultuous acquisition and the implementation of controversial policy changes, resulting in a loss of over half the company’s annual revenue.  Bloomberg explains that marketers typically finalize their holiday budgets by August, leaving limited room for last-minute adjustments. Natasha Blumenkron, Vice President of Paid Social at Tinuiti, noted that X’s historical revenue peak occurred in the final quarter of the year.  “It would take a big
Read More