Snapchat partners with Australia's number one news site

Snap Inc. has announced a new content partnership with News Corp Australia, to bring Australia’s number one news platform, news.com.au, and Vogue Australia to Snapchat’s Stories offering.Aussies will be able to access general and celebrity news, fashion and lifestyle updates via the platform, as the two publications join over 900 Snapchat partners.Snap’s managing director ANZ, Tony Keusgen, said: “More advertisers, creators and businesses are shifting to content for mobile in order to engage with the next generation. Our collaboration with News Corp Australia will make a huge impact with our Australian Snapchatters, who are interested in the world around them and look to iconic news and fashion editorial brands like news.com.au and Vogue Australia to keep them up-to-date.“We’re excited to continue growing Australian content on Snapchat, which will really resonate with our local community,” he added. Kanishk Khanna, APAC director of content partnerships at Snap, added: “We’re thrilled to be working with Australia’s biggest publisher to bring the nation’s favourite content to mobile screens nationwide. Our growing investment in bringing more high-quality Australian content from premium partners to Snapchat, provides Snapchatters with the best content for news, entertainment and inspiration.”News Corp Australia will use the platform to deliver its audiences
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