LinkedIn recommendations are pure gold, as they live forever on your profile. (Photo by Jaap … [+] Arriens/NurPhoto via Getty Images)NurPhoto via Getty Images Do you want to influence people who read your profile? Those people could be hiring managers, recruiters, potential employees, or colleagues. They all read your recommendations to learn what others think about you and your work. Today, many employers can use these statements and assessments instead of formal references. That’s how powerful they are. I repeatedly hear what Susan, a director at a large Tech company, said to me: “I always look very closely at LinkedIn recommendations. It can be quite enlightening. In fact, I like to see a pattern about someone with several comments, which can confirm that this is an excellent person to hire.” Most people overlook this essential section, forget about it, or have not had anyone recommend them in recent years. Do pay attention and ensure these postings make you shine when anyone reads them. I was working with a career client named Michael, a Marketing Director who had never seen a need to be on LinkedIn until he was given a severance package and laid off. He began his job search
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