Bending Spoons Buys Vimeo – Here’s What It Could Mean – Short of the Week

On September 10, 2025, Vimeo confirmed its sale to Italian tech company Bending Spoons. In response to the buy-out, S/W co-founder and former head of Vimeo Staff Picks, Jason Sondhi, offers his perspective on the acquisition and explores what the change could mean for Vimeo’s future and its community of users. It feels out of the blue, yet makes total sense. While the Vimeo of the 2010s, the beloved video platform/community of choice for the global creative class, has been gone for a while, the slow-dawning realization of this reality by filmmakers has overshadowed the fact that the business itself has been in freefall post-COVID. Vimeo was spun out of IAC as a public company in 2021 at a valuation of $8.5B. It is now being taken private again by the Italian company Bending Spoons for just $1.38B. Even that number represents a premium of 91% over Vimeo’s 60-day, volume-weighted average share price. I don’t want to go over the timeline, but I thought that this post, while hyperbolic in that LinkedIn sort of way, does a phenomenal job of laying out the key pivot points that, over the past decade, led Vimeo to this spot. So, who is Bending Spoons? It’s a
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