Big Tech's Big Bets – Ecommerce The Future For Instagram, Facebook

Instagram will no longer be a platform for sharing photos, according to the head of the company. Adam Mosseri, Head of Instagram at Instagram shared the insights in a series of social media posts outlining a shift away by the business from their original core function and instead see the space as a place people come “to be entertained”. “We’re no longer a photo-sharing app or a square photo-sharing app” said the Instagram exec, signalling a dedication to building features for its four key areas: Creators, Video, Shopping and Messaging. Changes are coming to video on Instagram 📺 At Instagram we’re always trying to build new features that help you get the most out of your experience. Right now we’re focused on four key areas: Creators, Video, Shopping and Messaging. pic.twitter.com/ezFp4hfDpf — Adam Mosseri 😷 (@mosseri) June 30, 2021 The news is part of a broader commitment by the Facebook ecosystem to have a greater focus on these areas as well. At the end of June, Facebook announced it was launching four new ecommerce features, saying it was focused on introducing new ways for online retailers to get their products discovered by more customers and increase sales. The features would…
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