Bondi Sands adds skin-care category as it expands beyond sunless tanning – Glossy.co

Australian brand Bondi Sands has ventured into the skin-care space as it seeks to move beyond its core sunless tan and sunscreen products. Bondi Sands launched a 12-piece skin-care collection on Dec. 9 that includes gentle cleansers, clarifying clay masks, and hydrating serums and oils. Products range from $15-$19, and its bottles are made using 100% recyclable materials and post-consumer recycled plastic. The skin-care line launched DTC on BondiSands.com, and the brand is presenting its products to U.S. retailers in Jan. 2022. Bondi Sands hired a dedicated head of skin-care formulations to prepare for the category expansion, and established independent social media and marketing teams and individual social accounts. This underscores the significance of the category launch to Bondi Sands, as it seeks to grow its business on the wave of the skin-care boom. Blair James, Bondi Sands co-founder, said the company expects the skin-care category to contribute to 30% of the brand’s sales growth over the next three years. Bondi Sands grew 40% year-over-year in 2021, James added. “A lot of our growth comes from new product development and moving into new categories. We believe we were already a skin-care brand, to a degree, [because] the brand is all…
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