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by AdExchanger // Monday, February 1st, 2021 – 12:03 am Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brand Safe? With brands and agencies calling on social media platforms to ensure ads aren’t adjacent to harmful content, Facebook announced that it’s building a tool for advertisers to keep their ad placements away from certain topics in its News Feed. Per CNBC, the company said it will begin testing “topic exclusion” controls with a small group of advertisers. For example, a children’s toy company would be able to avoid content related to “crime and tragedy,” if it wished. Other topics will include “news & politics” and “social issues.” Facebook, YouTube and Twitter have all been working with marketers and agencies via the Global Alliance for Responsible Media (GARM) to develop consumer and brand safety standards, including outlining definitions of harmful content, standards for reporting, independent oversight and agreeing to make tools that better manage ad adjacency. The brand safety tools for Facebook’s News Feed are also being used with its other ad solutions, such as in-stream video or on its Audience Network, which allows mobile software developers to provide in-app advertisements targeted to users based on Facebook’s data.…

Facebook has seen usage boom during the global pandemic, but that could change very soon (Image: UNSPLASH) Sign up for FREE for the biggest new releases, reviews and tech hacks Invalid emailWe will use your email address only for sending you newsletters. Please see our Privacy Notice for details of your data protection rights.Facebook’s business has boomed during the global coronavirus pandemic. As millions of us stay home to work, study, and socialise, it makes sense that more people would be checking our News Feed, using Facebook’s messaging services, including Messenger and WhatsApp, to keep in touch, and make a little extra cash selling some unwanted clothes on Facebook Marketplace.In its most recent quarterly earnings call, the Californian social network reported $28 billion in revenue in the last three months, and saw its users grow to 1.84 billion daily active users and 2.8 billion monthly active users. If you count the “family of apps” owned by Facebook, including the likes of Instagram and WhatsApp, the company reported 3.3 billion monthly active users.Given that there are only 7.8 billion people alive on the planet right now, that’s a good proportion logging into an app owned by Facebook co-founder Mark Zuckerberg every…

Facebook is a giant social media company with over 2.7 billion monthly active users. Among these 2.7 users; some have always been complaining that the big social media companies pay less attention to prevent ads from being shown on their platforms which also includes hate speech, fake news, and harmful content. Facebook is no less than any other social media platform and makes its users believe that it is concerned about them and their data. The platform not only makes sure that the users stay aware; but also ensures that they are safe from any kind of offensive and hurtful content. A lot of efforts are done by Facebook while investing in system transparency. An example of this is when Facebook launched the content oversight board in 2018, upon the suggestion of Mark Zuckerberg. This is an organization that keeps a check on the data that is posted on the platform. Facebook then confirmed that since it has created the oversight board, it has received 20,000 reports. The company is still committed to providing content to its users that is free of hateful content or that which can hurt someone’s self-worth. The Inc of Facebook confirmed on Friday that the…

SALEM — The 28th anniversary concert of Dulci-More: Folk & Traditional Musicians is free and all are welcome to attend. The live concert will start at 2:30 p.m. Sunday and people can view it on Facebook Live on the Dulci-More Musicians Facebook Timeline. Nine Dulci-More members are planning to get together on Zoom and send the live stream to Facebook. For those unable to watch live, the link should remain on the timeline after the concert is finished for viewing later and will probably also be added later to a YouTube channel for those having trouble viewing it on Facebook. A pre-show at 2:15 will feature videos from two of the previous anniversary concerts. Live music will last about an hour followed by a post-show featuring another couple of videos from a previous anniversary concert. Unlike our previous anniversary concerts where many members of Dulci-More perform together as an ensemble for most songs, due to the latency (delay) issues of live music on most internet platforms with live music, most of the songs for this concert will be performed by individuals or by couples at the same address on the same computer. According to Bill Schilling, “We will plan to…

1984 witnesses Mark Zuckerberg’s birth. By 2020, he influences over 2.7 billion Facebook users. His net worth exceeds $54 billion. A third of the planet uses Facebook, a company with only 30,000 employees.Facebook fulfills user wants, not necessarily needs. Its popularity astounds Corporate America. Deploying artificial-intelligence (AI) for platform surveillance commoditizes user participation. AI distills each user’s behavior into a set of about 29,000 predictive criteria. Selling user profiles fuels Facebook. Extracting information from Facebook pages enables construction of shadow profiles for those not even on the platform.Facebook-derived user data empowers advertisers. These advertisers develop targeted ads for groups as small as 20. Not only Corporate America but foreign intelligence agencies benefit from this approach. Nowadays, the flood of conspiracy theories, misinformation, and fake news radicalize users.Zuckerberg and Sheryl Sandberg call Facebook a public utility. However, regulation and profit margins set by government oversight define public utility conduct. Roger McNamee, author of “Zucked: Waking Up to the Facebook Catastrophe,” highlights Facebook’s past performance as anything but that of a public utility. He observes, “They have taken advantage of our trust, using sophisticated techniques to prey on the weakest aspects of human psychology, to gather and exploit private data, and to…

EAU CLAIRE, Wis. (WEAU) - Searching for the Trempealeau County Sheriff on Facebook will present two similar results, “The Trempealeau County Sheriff’s Office”, the official page for the law enforcement agency, and ”The Trempealeau County Sheriff’s Dept.”, a parody page.An anonymous user started the parody page in June of 2020 to express frustration for law enforcement including the sheriff’s office.“It is hilarious to make fun of them. I think it is just what most people would like to say but they can’t because they would be harassed,” says the page owner in an interview with WEAU. The page owner requested to stay anonymous.The parody and satire page is marked as such and uses an edited version of the Trempealeau County Sheriff’s Office logo.“I don’t feel like we are impersonating them. It is just lighthearted and fun and if someone is confused I say hey you have the wrong page.”Sheriff Brett Semingson declined to comment to WEAU but a post on the Trempealeau County Sheriff’s Office page warns users of the other fake page.The parody page often interacts with posts on the official law enforcement agency’s page resulting in many users admitting confusion between the two however the page owner says…

All Betsy Kneepkens wanted was one picture, of her daughter Gianna, making a basket representing her 11th point scored Friday night in a game played by her Duluth Marshall Hilltoppers at Pine City. For Gianna, No. 11 would be the 3,000th point of her high school career, an accomplishment reached by only 20 other girls in Minnesota basketball history. For her heartbroken mother — 90 miles from a gym where pandemic rules limit seating to 44 people and visiting fans are not allowed — it would mean the world to have the milestone documented. After a much-publicized Facebook plea and some private maneuvering, she'll get the picture. And be able to witness the expected moment herself. "It's been resolved," Pine City athletic director Richard Engelstad said Thursday afternoon. "Mom and Dad are going to be at the game." It sure didn't look that way when Betsy Kneepkens went to her Facebook page Wednesday evening. Her daughter had told her the day before that visiting fans couldn't be at the Pine City game, the latest of many pandemic setbacks going back to the 2020 Class 2A tournament. After beating New London-Spicer 60-56 in the quarterfinals in the Hilltoppers' first state tournament…

By Jonathan Barrett and Byron KayeSYDNEY, Jan 28 (Reuters) - Alphabet Inc's Google has vowed to withdraw its main search engine from Australia, while Facebook Inc says it will block news sharing if the government proceeds with a law to make them pay domestic media outlets for content they feature.The dispute is being closely watched worldwide since it would be the biggest challenge yet to how the U.S. tech companies that dominate social media and search engines use news on their websites.WHAT DOES THE LEGISLATION SAY?* The planned law states that Australian news outlets can negotiate individually or collectively with Facebook and Google over payment for content used on the tech firms' sites. Other tech firms may be added if they are deemed big enough.* If the parties cannot reach an agreement, an arbitrator will decide whose offer is more reasonable. If Facebook or Google break any resulting agreements, they can be fined up to A$10 million ($7.4 million) in civil penalties.* The law also requires tech firms give media outlets notice when they change search algorithms in a way affecting the order in which content appears. They must also share their use of consumer data extracted from news content…

SYDNEY (Reuters) - Alphabet Inc’s Google has vowed to withdraw its main search engine from Australia, while Facebook Inc says it will block news sharing if the government proceeds with a law to make them pay domestic media outlets for content they feature.FILE PHOTO: A 3D printed Google logo is placed on broken glass in front of displayed Australian flag in this illustration taken, January 22, 2021. REUTERS/Dado Ruvic/IllustrationThe dispute is being closely watched worldwide since it would be the biggest challenge yet to how the U.S. tech companies that dominate social media and search engines use news on their websites.WHAT DOES THE LEGISLATION SAY?* The planned law states that Australian news outlets can negotiate individually or collectively with Facebook and Google over payment for content used on the tech firms’ sites. Other tech firms may be added if they are deemed big enough.* If the parties cannot reach an agreement, an arbitrator will decide whose offer is more reasonable. If Facebook or Google break any resulting agreements, they can be fined up to A$10 million ($7.4 million) in civil penalties.* The law also requires tech firms give media outlets notice when they change search algorithms in a way affecting…