Saturday, September 12, 2026
Saturday, September 12, 2026

Facebook's ad chief explains how the boycotts changed the company

President of Global Marketing Solutions for Facebook, Carolyn Everson attends the forum titled "Poverty Alleviation & Economic Development" within the One Young World Summit 2017 at Agora Conference & Special Events Center in Bogota, Colombia on October 05, 2017. (Photo by Lokman Ilhan/Anadolu Agency/Getty Images)Lokman Ilhan | Anadolu Agency | Getty ImagesFacebook global ads chief Carolyn Everson said the summer of 2020 was the most difficult summer she's had in her professional career, but that she's thankful for way the the advertiser boycott in July has forced the company to address hate speech more aggressively."It was a very rough summer, the most difficult summer I've ever had professionally for sure, but sometimes through those most difficult moments you understand what really matters, and actions matter," she said. "I'm thankful for the push we got because I think it's making us better." More than 1,000 advertisers paused their social media advertising budgets in June, after a campaign called "#StopHateForProfit" called on advertisers to pressure Facebook to stop the spread of hate speech and misinformation on its platform.  » Read More

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Trump's advantage over Biden in spending on Facebook and Google ads — in one chart

In One Chart Published: Oct. 22, 2020 at 2:12 p.m. ET But Democratic challenger is roughly even with Trump over the last 60 days in outlays for these key digital ads “Both campaigns are spending heavily on platforms like Facebook and Google to reach their voters with their closing arguments,” says a representative for a group that’s tracking the outlays. MarketWatch photo illustration/Getty Images, iStockphoto President Donald Trump’s campaign has an overall advantage in spending on Facebook and Google ads, but Joe Biden’s campaign has roughly matched Trump in Facebook and Google ads over the last 60 days. The Republican incumbent’s greater spending on these key platforms since the midterm elections in November 2018 is shown in the chart below from Acronym, a progressive digital strategy shop. Trump’s campaign has spent a total of $228 million on advertising on Facebook FB, -0.21%  and Google GOOG, +1.38%   GOOGL, +1.30%  properties such as YouTube, topping the former vice president’s total of $151 million. “Where Trump was able to build up an early advantage was really raising a lot of money and communicating to voters before Biden even clinched the nomination,” said Kyle Tharp,  » Read More

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