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Career Advisor Diana Contreras hosts a LinkedIn workshop at the Career Center on Thursday, Sept. 21, 2023. With over 930 million users across more than 200 countries worldwide, LinkedIn has proven itself to be a professional networking juggernaut since it was first introduced by Reid Hoffman and others in 2003. But even two decades later, engagement from college students is still sparse. According to a recent report published by LinkedIn, only 8% of the platform’s total users were college students or recent alumni. Although LinkedIn is more business than leisure, which would inevitably limit the types of posts and interactions, this number falls on its face compared to other social media platforms. Educational marketing agency Pepperland Marketing stated that 85% of college students are on Instagram. Maxine Torres is a third-year student at Cal State LA who was unfamiliar with LinkedIn and feels that teens should have an understanding of the platform before going to college. She hopes that a degree in psychology will land her a career as a speech pathologist. “In high school, they don’t really teach you those things, how to network and promote yourself,” Torres said. “But opportunities like that are great, because not a lot

Have you ever wondered how we can gather a bunch of cool information from LinkedIn? Well, guess what? There’s a super cool tool called the LinkedIn API that can help us do just that! Imagine having the power to collect information from lots of different LinkedIn profiles that’s like having a treasure chest of knowledge right at your fingertips. So, what’s this LinkedIn API thing, you ask? Well, let’s break it down in the simplest way. LinkedIn is a place where grown-ups connect and share their job stuff, like where they work and what they do. The LinkedIn API is like a magical gateway that lets us ask nicely for some of that information from LinkedIn. It’s a bit like sending a friendly letter to LinkedIn and asking, “Hey, can we have some cool info, please?” Scraping LinkedIn Profiles Using the LinkedIn API Hey there! You know LinkedIn, right? It’s like a big club where grown-ups share their work stuff. So, there’s a cool thing called the LinkedIn public data API. It’s like a magic tool that helps people see some stuff from LinkedIn profiles, but only the things that people say everyone can see. It’s good for learning and

LinkedIn Apac MD Feon Ang speaks to DBS CEO Piyush Gupta. PHOTO ... At LinkedIn, we're seeing a big shift in terms of required job skills. This is ...

This month, NAB and Good Shepherd Australia New Zealand (Good Shepherd) are celebrating a 20-year partnership supporting close to one million people experiencing vulnerability with safe and affordable access to more than $480 million low and no interest loans (NILs). NILs explained NILs are small loans available to people on lower incomes, who can often find themselves excluded from mainstream credit. They provide people with safe, fair and affordable access to credit for essential goods and services without the stress of high interest loan repayments, charges or late fees. NILs – funded by NAB and accessed through Good Shepherd – can be used to purchase things such as a new fridge or washing machine, paying for school expenses and uniforms or even buying a car to get to work. NAB’s partnership with Good Shepherd Since the partnership began in 2003, NAB and Good Shepherd have delivered more than 370,000 loans to eligible people on lower incomes. NAB provides capital for NILs and is the only major bank to offer a program that allows people on low incomes to access no interest and no fee credit. As living costs continue to rise, along with higher grocery and petrol prices, data from

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10/28/2023 1:54 PM / Source: ForbesWomenWorking with hundreds of mid- to high-level professionals each year, most come for help to grow in their careers but are also looking for strategies to make a bigger impact in ways that matter to them. Emerging leaders, for instance, want to shape the direction of their organizations in positive ways. Others want to focus on more purpose-driven work by pivoting or changing their careers entirely. And others still hope to go out on their own and launch their own enterprises.But many people I’ve spoken with doubt they have anything important or useful to say. Hundreds of women I’ve worked with believe deep down, “I can’t be a thought leader—I don’t know enough.” And they’re often afraid people will put them down or ridicule them for becoming more visible on LinkedIn (and in their careers generally). I’ve found this to be a big part of the “imposter syndrome” thatStart to follow experts and leaders from a wide array of fields and industries who are making a positive difference in ways that inspire you. Read their work regularly, and when an article or post strikes a chord in you, repost it. Tag the expert in your share, and

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Fact: Opening any social media app means inviting mayhem into one's life. Dramatic? Perhaps, but when world events become inflamed, as they are now, internet cohabitation goes especially bats. Let's review the options: Elon Musk looked into the eyes of Twitter and said, "I am Dorian Gray and this is my portrait." Now X, a once-vibrant online community, dies in real time as hate speech surges and confusion reigns. Across the home screen, Facebook is a chronically depressing stream of suspicious celebrity content mixed with real-life friends selling their used shoes for $15. Meanwhile, everyone on Instagram believes they are press secretaries, memeifying complex humanitarian crises to an ever-simplistic degree. The pressure to post a slide deck denouncing war in between recipes for chicken rollatini and horoscope jokes is absolutely bananas. On Instagram, the people really wait around for Kris Jenner's take on the Middle East. TikTok is arguably the most fun place to hang online, but it's also sinister. Scenario: I am enjoying a pleasant video of a British woman making Yorkshire puddings. Thirty seconds later, I'm in a deep hole of theories about how she possibly faked a terminal illness for cash. One time, I watched a TikTok

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Looking back on my feet-on-the-street selling days, I honestly can’t decide if gaining access to a decision-maker was easier or just seemed easier. Any brain cells carrying those memories have died off from underuse or were killed off by being over-served. What I do remember is this: We were able to walk into buildings through unlocked doors. There were actual people serving as gatekeepers (receptionists, secretaries, assistants) and not technology (Caller ID, voicemail). Some buyers reserved time each month for non-incumbent vendors. There was no voicemail to prove your persistence, and no email or LinkedIn providing an alternative way to gain access. Maybe it wasn’t necessarily harder, just … different. For example, while we see voicemail as a sales obstacle, not having it meant the phone would ring and ring, and there was no opportunity to prove our persistent pursuit. Today, industry salespeople are faced with a new array of challenges blocking them from sitting opposite decision-makers — starting with the basic issue of locating someone to talk to. Between hybrid workers and myriad communication preferences, electronic walls and increased competition, obtaining face time (or FaceTime) has lottery-winning similarities. Let’s change that. Checklist to Get in the Door What hasn’t