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The first-of-its-kind exclusive LinkedIn campaign tells an evolved brand story with rich content that uniquely engages the audiences In another first, cameos of PepsiCo India employees in the Devil’s LinkedIn Vlog features them as influencers of the campaign The one-of-a-kind campaign has garnered an overwhelming response from industry experts, influencers and brand fans across LinkedIn Watch here:(Link to the Devil’s vlog) NEW DELHI, 7 APRIL, 2023 (GPN):  True to its bold style, Doritos, the world’s number one Nacho Chip brand* is taking social media by storm with an innovative LinkedIn campaign for their latest offering – Doritos Sizzlin’ Hot. The two-minute-long campaign video is a LinkedIn-first ad that has left viewers in splits and has been appreciated by one and all for its creativity, differentiated strategy and clutter breaking visuals. Keeping with its fiery persona and unmatchable comic timing, the brand has given the Devil a humorous spin, capturing his ‘Sizzlin’ Hot’ experience as an intern at the PepsiCo India headquarters. The Devil – Founder & CEO at Hell, lands an internship at Doritos after learning that ‘Hell’ has lost considerable market share since Doritos Sizzlin’ Hot has become the hottest thing. As an excited intern, he posts a vlog showing off his social skills, interacting with colleagues across

Catherine B. Roy, the Funder of LHM International, Business Coach, Keynote Speaker, and Bestselling Author. LinkedIn getty Digitalization has become essential for modern businesses. With technology altering the business landscape, going digital is no longer just an option but rather a precondition to staying competitive. As a programmer for 15 years, I understand the need to go digital to stay competitive. I wrote countless lines of code to create automatic processes in various departments of the corporation. When I left the corporation and started my own coaching business, I realized the benefits of digitalization for my work. My background in programming gave me an understanding of the power of automation and efficiency that digital tools can provide. As a coach, I found that digital tools such as online scheduling, digital course platforms, sales funnels and all kinds of digital marketing tools, especially on LinkedIn, helped me reach and serve my clients more effectively. I’ve tripled my business twice using the power of understanding the LinkedIn algorithm. Overall, my experience as a programmer and entrepreneur led me to see the advantages of digitalization for my coaching business. Digitalization can provide opportunities to design new business models; create new revenue streams and

It was only last week when the news broke that Elon Musk and other leading technologists signed an open letter calling for artificial intelligence (AI) development to slow down. Now, we are hearing that call, which cites AI being a potential threat to humanity, maybe a guise that's hiding some individual's self-interest. 2VIEW GALLERY - 2 IMAGES During an interview with CNBC, LinkedIn co-founder Reid Hoffman discussed the recent call for AI development to slow down and the relationship between Elon Musk and OpenAI CEO Sam Altman. It should be noted, Musk, Apple co-founder Steve Wozniak, Pinterest co-founder Evan Sharp, and others signed the open letter penned by the Future of Life Institute, a non-profit that concentrates on reducing existential risk from powerful technologies.The open letter called for all development of artificial intelligence systems beyond OpenAI's GPT-4 language model to halt immediately, citing a threat to humanity as a whole if they don't. Furthermore, the letter says developers should stop training AIs for at least six months while researchers can assess the power of the new technology and how it is going to impact the human race. Lastly, the letter cites major problems with AI, such as its power to

Light industry describes a range of sectors that use less energy than heavy industry to manufacture goods. Sectors include the production of food, machinery, vehicles, textiles, consumer goods, pulp & paper and timber. Together, these light industries make up around 17% of all industrial emissions. Decarbonizing light industry is a huge challenge, made more complex by the number of manufacturing sites and companies all over the world. However, most technologies required to reach net zero are already available on the market. Here are some ways that light industry can accelerate its path to net zero. How Light Industry can accelerate its path to net zero

On March 3, LinkedIn introduced collaborative articles, a new type of content that LinkedIn publishes with the help of AI and LinkedIn users.  While it was marketed as an initiative to surface the expertise of LinkedIn users (i.e., “Unlocking nearly 10 billion years worth of knowledge to help you tackle everyday work problems”), it is also a brilliant AI-driven SEO play. In less than three weeks, the content hub /advice/ launched almost 30,000 articles (9,000 in the last week). LinkedIn also gained 17,658 keywords and is estimated to gather thousands of organic sessions per Ahrefs data.  This article explores how LinkedIn’s latest AI- and member-assisted content initiative works and its impressive performance in Google search. What is a LinkedIn collaborative article? Collaborative articles on LinkedIn are created with AI and edited by human experts. It allows LinkedIn to scale its content efforts with AI while maintaining quality through community insights. (Similar to how Wikipedia allows users to create and edit content.) Collaborative articles are clearly labeled as such: LinkedIn collaborative articles and SEO “How do you showcase your teamwork skills on your resume?” is an example of the SEO success of collaborative articles.  It is already on Page 2 for

Image: elizaliv/Adobe Stock Tech recruiters have to keep in mind talent shortages, layoffs, budget cuts and economic uncertainty, as well as diversity, equity and inclusion mandates. Suffice it to say, it’s not an easy time to be a recruiter. But LinkedIn’s The Future of Recruiting 2023 report finds that generative AI tools such as ChatGPT may take some of the pressure off. About two-thirds (68%) of hirers surveyed in February 2023 said they were “very hopeful” or “cautiously optimistic” about generative AI’s impact on recruiting. “Generative AI — i.e., tools like ChatGPT that intelligently generate content — is a fascinating new technology that holds promise for talent professionals, many of whom believe it can help in time-consuming tasks, like drafting job descriptions and personalized messages to candidates, among others,’’ the report said. The top recruiting outcomes hiring pro respondents said they would like to see from GAI tools are: Automate repetitive tasks to prioritize more strategic work (74%) Make it faster/easier to source candidates (67%) Make it faster/easier to engage candidates (59%) Jump to: How GAI can help recruiters LinkedIn hiring predictions Tips for hiring leaders to attract tech talent How GAI can help recruiters While the technologies and skills

Join the most important conversation in crypto and Web3 taking place in Austin, Texas, April 26-28.Brandy covers crypto-related venture capital deals for CoinDesk. Join the most important conversation in crypto and Web3 taking place in Austin, Texas, April 26-28.Investment in crypto companies, which poured in at a record pace during the 2021 bull market, slowed to a near stop as the bear market began and headline-grabbing scandals rocked the industry.However, along with a few feisty venture capital firms, market maker DWF Labs, which has operated in the crypto space since 2018, has stepped in with a steady wave of investments.“We believe that this bearish market – this turbulent market – is the best time to join the investment space,” DWF Labs managing partner Andrei Grachev told CoinDesk in an interview. “We accumulated enough funds from our profits to invest in projects now.”DWF Labs has offices in Singapore, Switzerland, the British Virgin Islands, the United Arab Emirates, South Korea and Hong Kong. The firm is an affiliate of Digital Wave Finance (DWF), a global crypto trading player that trades in spot and derivatives markets on over 40 top exchanges.As an investor, DWF Labs prefers to participate through token purchases and favors

Carpe DM! HR professional reveals how cold messaging recruiters on LINKEDIN can be the key to landing your dream job - as she shares tips for sending the perfect noteAmy, who is known as @hackyourhr, shares corporate job tips on TikTok She went viral after detailing why you should send cold DMs to recruitersThe expert said she gets LinkedIn notifications on her phone and will reply  By Erica Nardozzi For Dailymail.Com Published: 15:23 EDT, 29 March 2023 | Updated: 09:11 EDT, 30 March 2023 An HR professional has revealed how cold DMing a recruiter from a hiring company can help you snag your dream job. Amy, who is known as @hackyourhr, has more than 80,000 followers on TikTok, where she shares her tips and strategies to 'help you get ahead' in the corporate world. She went viral after stitching user @byjuliapaige's video about how she wasn't able to find a job after applying to over 200 positions. Amy agreed the 'market is awful,' but she insisted that DMing HR reps, department heads, and recruiters about a position can set you ahead of the rest of the pack.  Amy, an HR professional known as @hackyourhr, went viral on TikTok after sharing how cold DMing recruiters can help you

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Business Features LinkedIn’s latest Future of Recruiting report reveals that a growing number of companies today are taking a skills-based approach to talent to stay competitive in a tight labor market. “A skills-first approach to hiring will help expand the talent pool for companies globally by 9.4x, and help them meet their skill needs,” professional network LinkedIn said in a media advisory. Driven by digitalization, employers see the need for upskilling and reskilling talents to maintain a competitive workforce. In the Philippines, LinkedIn data shows that skills to do any particular job have changed by 31% on average since 2015 and could go up by 48% in 2025.  LinkedIn offers free AI-related coursesIT-related roles among LinkedIn’s fastest-growing jobs in PH In Southeast Asia (SEA), 55% of recruiting professionals say there is a significant challenge in finding candidates with the desired skills.  With digitalization, some processes in business operations changed. Some tasks are either automated or require certain skills to complete. Upskilling, reskilling Globally, an overwhelming majority of recruiting professionals predict that skills-based hiring (75%) will be a priority over the next 18 months, and upskilling and reskilling their employees (81%) will be an important factor that will shape the future