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Home News Trends 'A legend': Former Honda executive lists himself as 'assistant to my wife' on LinkedIn. Internet loves it Anil Baveja is not new to the corporate world. His career has spanned several decades in the automobile sector, including more than 16 years with Honda Cars India, where he advanced to the role of Operating Head, Marketing and Strategy. He subsequently worked as General Manager at another automobile company. September 17, 2025 / 11:25 IST The post also encouraged conversation about family roles and identity. LinkedIn has long been a platform where professionals showcase career achievements and highlight job titles. However, a profile update by Anil Baveja, a Noida-based professional, took a different turn when he entered his current role as “Assistant to my wife.” The description, added in August 2023, quickly gained attention and circulated widely online. Baveja is not new to the corporate world. His career has spanned several decades in the automobile sector, including more than 16 years with Honda Cars India, where he advanced to the role of Operating Head, Marketing and Strategy. He subsequently worked as General Manager at another automobile company. Despite his senior industry positions, his profile listed his present role in

New analysis indicates that LinkedIn has become the leading ad channel for B2B advertisers, measured both by budget allocation and return on ad spend. Data from the 2025 LinkedIn Ads Benchmarks Report, released by Dreamdata, reveals that LinkedIn now accounts for 39% of total B2B ad spend. This figure surpasses any individual Google platform and represents an increase from 31% at the beginning of 2024. The report is based on aggregated data from hundreds of B2B organisations using Dreamdata's attribution platform. The findings suggest a notable shift in advertising strategy as marketers seek more dependable indicators of performance amid lengthening and increasingly complex sales cycles. Spending trends LinkedIn's share of ad budgets reflects a broader reallocation away from channels like Google and Meta. The platform's 39% share now positions it as the single largest ad channel by spend for B2B marketers, as confirmed by the Dreamdata data set. This trend is accompanied by an increase in measured returns. LinkedIn is now the only major ad network producing a positive average return on ad spend (ROAS), with a reported 113%. For comparison, Google Search delivered a 78% return and Meta just 29% over the same period. Cost efficiency Beyond higher average

Duolingo users in Korea can now practice chess through bite-sized puzzles while showcasing verified language scores on LinkedIn.

Simplicity boss Sam Stubbs has apologised on Linkedin after deleting a post made about the death of US conservative activist Charlie Kirk.

The Federal Freeze of $660 Million in TRIO Funding Stymies Students From Accessing and Completing College Statement from Tramelle Howard, EdTrust in Louisiana, State Director September 15, 2025 by EdTrust FOR IMMEDIATE RELEASE The Federal Freeze of $660 Million in TRIO Funding Stymies Students From Accessing and Completing College Statement from Tramelle Howard, EdTrust in Louisiana, State Director WASHINGTON – “The federal freeze of $660 million in TRIO program funds is a devastating blow to the students who rely on these programs to access and complete higher education. TRIO programs — including Upward Bound, Talent Search, and Student Support Services — provide tutoring, advising, and mentorship to low-income and first-generation college students, veterans, student-parents, and students with disabilities. “If you believe every student deserves a chance to go to and graduate from college, then you have to believe in TRIO. Withholding these funds isn’t saving money; it’s closing doors. “This freeze is especially harmful for MSIs, which partner with many TRIO programs and serve a large share of low-income and first-generation students. When TRIO is disrupted, these institutions face added strain, and their students face steeper barriers. “Weakening TRIO not only hurts individual students but also undermines America’s workforce and

UCLA has placed a campus employee on immediate leave and has launched an investigation following reports of social media posts regarding the murder of Charlie Kirk. While free expression is a core value of UCLA, violence of any kind — including the celebration of it — is completely unacceptable and will not be tolerated.

In the latest installment of The Wire’s ‘company in the news’ feature, we take a look at Cambricon, the Beijing-based chip designer that is at the heart of China’s efforts to localize its semiconductor supply chain. Click below to download the PDF. DOWNLOAD PDF Subscribe or login to read the rest. Subscribers get full access to: Exclusive longform investigative journalism, Q&As, news and analysis, and data on Chinese business elites and corporations. We publish China scoops you won't find anywhere else. A weekly curated reading list on China from Andrew Peaple. A daily roundup of China finance, business and economics headlines. We offer discounts for groups, institutions and students. Go to our Subscriptions page for details. Includes images from Depositphotos.com Cover Story Who's Who in Robotics In our latest Who’s Who edition of industry leaders, The Wire China profiles the industrialists, entrepreneurs and academics responsible for advancing China’s robotics sector. Navigate China's Business Landscape with Confidence. Gain visibility into supplier risks Easily manage trade compliance Conduct in-depth due diligence Learn More

Inbox clutter. Feed fatigue. Most B2B content today looks the same. Because AI has flooded the market with impersonal sameness. But B2B buyers aren’t buying any of it. Attention is the new premium — and video is the upgrade. That’s where progressive marketers are pulling ahead. According to LinkedIn’s research with over 1,700 B2B tech buyers, video storytelling has emerged as the most trusted, engaging, and effective format for B2B marketers. But what’s driving this shift towards video in B2B? We explored the reasons, nuances, and impact of video’s rise as a B2B storytelling format in the latest episode of CNBC-TV18 Storyboard18’s series, Decoding B2B: Marketing that Means Business, co-powered by LinkedIn, with Sachin Sharma, Head of LinkedIn Marketing Solutions, India, and Jill Kouri, Global Chief Marketing Officer at HCLTech. Building brand memorability through distinct voice and visual identity For brands, memorability is directly correlated to how distinct, novel, and cohesive their voice is. Looking back at HCLTech’s rebranding under the theme of ‘Supercharging progress’, Jill shared how a fresh, modern identity not only strengthened internal alignment but also helped them stand out in a ‘sea of sameness’. “It has really helped us break through to our existing clients, but

Business Insider Business Insider Business Insider Published Sep 13, 2025 Welcome back! Did you attend one of the US’s top party schools ? One Business Insider reporter was an exchange student at the No. 1 school and got an unexpected lesson while there. On the agenda: Why the treadmill will outrun every fitness fad . The tiny tattoo has become a big status symbol . Dressing like a “performative male” is TikTok's latest trend. Here’s what goes into looking the part .  The lack of children isn't even the best part about this Copenhagen hotel . The old reliable Exercise fads come and go, but the treadmill is still as popular as ever. Data from the Sports & Fitness Industry Association shows 56.8 million Americans used a treadmill in 2024, which is a 0% change from 2019. Treadmills offer something for everyone, from beginners just walking to advanced athletes doing interval training and playing with elevation. Sure, they’re not as fun as a Zumba or spin class, but that could be part of its lasting appeal. Little ink, big status Tiny tattoos are all the rage right now. Instead of large, colorful, or intricate designs, wearers are opting for fine