10 Reasons Netflix's 'Squid Game' Became a Global Phenomenon
US Markets Loading... H M S Premium Youngkyu Park This story is available exclusively to Insider subscribers. Become an Insider and start reading now. A Netflix marketing exec shared his view on why "Squid Game" became a global phenomenon. The South Korean dystopian drama has been watched by at least 111 million viewers, Netflix said. The show's fresh take on a proven genre and "instantly meme-able" visuals helped drive its success. Netflix 's South Korean series "Squid Game" is a runaway success that has captivated the internet and become the streamer's most popular series yet.The company announced that 111 million viewers watched at least two minutes of "Squid Game" in its first month.Bloomberg's Lucas Shaw reported an even larger audience of 132 million members since the series debuted, based on internal documents, with 87 million completing the series in its first 23 days.The dystopian thriller is about a group of indebted people who compete in a children's game for the chance to win millions, or die.Netflix exec Alvin Foo shared his observations for why it became so big, so fast, in a recent LinkedIn post.Foo, who lists his role as a director of strategy and operators for APAC marketing at…
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