It started with 20 Uber drivers in a WhatsApp group and turned into an … – CPG Click Oil and Gas
In May 2025, a group of Uber drivers in Salvador had fewer than 20 people and functioned as a chat space on WhatsApp. Today, the Track Rats are almost 8,000 members distributed across eight chat groups and eight rescue groups, with confirmed presence in Bahia, Sergipe, Rio de Janeiro, and São Paulo. The name came from one of the founding members, Igor Barreto, who used the word rat in the sense of someone who circulates anywhere without prejudice. “At first we were a bit hesitant because rat conjures up something negative in many people’s minds,” admits one of the organizers in the Jornal Correio video. The redefinition stuck. What started as a chat space among friends who roamed the city transformed into an ecosystem that the Uber drivers themselves define with this word: rat’s barbershop, beauty salon for the ratonas, optics with glasses for R$ 200 for members, partner car wash in Castelo Branco that was the first to close a deal with the group. The logic is simple and powerful: volume for discount. With almost 8,000 drivers as a guaranteed audience, the collective can sit with companies and request conditions that an individual driver could never obtain. The Correio report showed
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