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Donatas Smailys explains the three marketing tactics that stopped working in 2026 and what is actually driving engagement now. There is always a lag between when a marketing tactic stops working and when brands stop using it. According to Donatas Smailys, CEO and co-founder of UGC marketplace Billo, that lag is currently costing real money. “There is always a lag between when something stops working and when brands stop doing it,” he says. “Right now, that lag is costing real money.” The three tactics he identifies are not obscure experiments. They are strategies that have been widely adopted by brands of all sizes over the past two years, appearing in marketing guides, agency briefs, and social media playbooks across the industry. The problem is that audience behaviour and platform algorithms have moved faster than most marketing advice has caught up with. AI chatbots in your DMs The latest iteration of the AI chatbot trend is brands deploying conversational AI agents directly into users’ private messages. Snapchat launched sponsored AI chatbots inside users’ direct message inboxes in May 2026, positioning the move as more immediate and personal than traditional advertising. The logic is appealing on paper: reach people in the same

Comedian and podcaster Brooke Averick is adding "author" to her ever-expanding list of accomplishments. Her debut novel, Phoebe Berman's Gonna Lose It, hitting shelves May 26, has all the charm of an early-2000s rom-com, while blending quirky humor with a meaningful exploration of mental health. The novel follows an eccentric and endearing hopeless romantic named Phoebe, who is one month away from becoming a 30-year-old virgin. Determined to finally lose it, Phoebe crafts a checklist that's sure to help her get laid before the big day, if her own anxiety doesn't get in the way first. We recently sat down with Brooke to discuss this highly anticipated debut, her journey with Phoebe, and what she hopes her readers take away from Phoebe's story. 1. Can you pinpoint the moment of inspiration that made you say, "This is more than just an interesting idea. I need to write this book!"? Brooke: Something happened to me a few years ago, and I can't go into detail without spoiling the book, but something happened — and it was not the most amazing thing — but I was able to cope by being like, "Wow, this would be a really good book." I think

TL;DR Drew Houston is stepping down as Dropbox CEO after 19 years, with former Vimeo CPO Ashraf Alkarmi taking over. The company’s market cap has halved since its 2018 IPO as Google, Apple, and Microsoft squeezed its core storage business. Drew Houston, the co-founder who built Dropbox from a Y Combinator demo into a company with more than 700 million registered users, is stepping down as chief executive. Ashraf Alkarmi, Dropbox’s current head of product, has been named co-CEO effective immediately. After a transition period, Houston will become executive chairman and Alkarmi will take the role outright. Dropbox shares fell roughly 2.4 per cent in premarket trading on the news. The company’s market capitalisation now sits just above $6 billion, down by half from the peak it reached on its first day of trading in March 2018. Houston, who is 43, told CNBC that his next chapter will be entrepreneurial and AI-focused. He did not announce a specific venture but made clear that retirement, or sailing, is not the plan. Alkarmi, 47, joined Dropbox in November 2024 as senior vice president and general manager of Dropbox Core. Before that he was chief product officer at Vimeo from 2022 to 2024

Distribution & Consumption By Staff writer 26 May 2026 Pedro Pina, Head of YouTube EMEA, is to deliver the flagship address of this year’s Edinburgh TV Festival, The James MacTaggart Memorial Lecture. The executive oversees YouTube’s business, creator, and content ecosystem across Europe, the Middle East, and Africa, leading the platform’s relationships with digital creators through to broadcasters and film and TV studios. Pedro Pina Before YouTube, Pina spent over a decade at YouTube’s parent company, Google, as a Global Client Partner, where he drove engagement with European advertisers including Unilever, L’Oreal, Nestlé, LVMH, VW, and BMW. He has also held leadership roles at McCann Worldgroup, France Telecom, Yum, PepsiCo, and P&G, working across territories including the US, Brazil, Spain, and his native Portugal. Pina is also a celebrated champion for inclusion. He has been named the world’s top LGBT+ executive role model on the OUTstanding 100 Global List; twice recognised by the British LGBTQ+ awards as one of the UK’s most influential and inspirational leaders; and was recently appointed to the board of the Victoria and Albert Museum in London. “To be invited to give the MacTaggart lecture is an incredible honour, particularly at a moment when our industry has

Our systems have detected unusual traffic from your computer network. Please try your request again later. Why did this happen? IP address: 185.181.255.246Time: 2026-05-26T15:37:51ZURL: https://www.youtube.com/watch%3Fv%3DyEmlBkMnnaU

CORAL GABLES, Fla. – The Miami Hurricanes baseball team earned a bid to the 2026 NCAA Baseball Tournament on Monday afternoon, securing the program’s 51st NCAA Tournament appearance. Miami was selected as the No. 2 seed in the Gainesville Regional and will join No. 1 seed Florida, No. 3 seed Troy and No. 4 seed Rider at Condron Family Ballpark in Gainesville, Fla. The Hurricanes will open regional play against Troy on Friday at 6 p.m., with live coverage on ESPN+ and WVUM 90.5 FM. The Hurricanes continue to rank third in NCAA Division I baseball history with 51 all-time NCAA Tournament appearances. To stay up to date with the University of Miami baseball team, be sure to follow @canesbaseball on Instagram, X and Facebook. JD ARTEAGA | NCAA SELECTION SHOW PRESS CONFERENCE  » Read More

A Michigan man was sentenced to life in prison after he shot and killed a Facebook marketplace seller during an argument regarding whether a ...  » Read More

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Staff Photo June 5, 2026 | All Day Community Friends of the Superior National Forest is seeking volunteers for a four-day backpacking trail-maintenance trip to Eagle Mountain, from Friday, June 5, to Monday, June 8.  Volunteers will hike into a backcountry campsite and help restore trails and reopen a wilderness campsite for the 2026 recreation season. More information and registration details at friendsSNF.org.

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