Social Networks

YouTube is the second largest search engine on the web, right behind Google. And by now, you probably know that Google owns YouTube.So, as social media managers and SEO professionals, YouTube is a platform we cannot afford to ignore.An optimized channel is the foundation of successful content.Some of these optimizations are no-brainers. Others tend to get overlooked.What follows are seven musts for a successful YouTube Channel.1. Channel BannerOnce people get to your YouTube Channel, the first thing they see is your channel banner.A channel banner is a piece of creative that runs across the top of your channel.The desired specs for a YouTube channel banner is 2,560 x 1,440 pixels, but keep in mind the “safe area” is 1,546 x 423 pixels – so all content should be kept within that middle section.Create Your Ideal YouTube Channel BannerIdeally, your channel banner will tell people what kind of videos they can expect and when they can expect them.AdvertisementContinue Reading BelowOr, if YouTube is not your primary social platform, you may want to put your other social media handles on your channel banner instead.However, you don’t want so much information on the channel banner that people don’t read it all, so keep…

By: Trends Desk | New Delhi | Updated: December 2, 2020 7:22:06 pm From global brands to netizens, the monolith has triggered a fun photoshop battle online. The mystery behind the blink-and-miss shiny metallic monoliths, which were spotted first in the US and then in Romania, has triggered frenzied chatter while spawning a rail of conspiracy theories on social media. Carrying on from the social media intrigue, the unexplained landmarks have also sparked a hilarious meme-fest online that has got not only brands but even cops involved. An appearance of a metallic structure in Utah desert in late November left the world flummoxed, even drawing comparisons with Stan Kubrick’s sci-fi classic ‘2001: A Space Age Odyssey’. However, more than its unexplained appearance, it was its disappearance that got everyone talking and even led to wild theories linking it to aliens. Even before the world could make any sense of the mysterious monolith in the sands of Utah, a similar looking metallic column was spotted in Romania’s mountainous Neamt county, leading to speculation that the two could be related. What began as jokes surrounding alien involvement, slowly progressed to memes with people photoshopping various items in place of the metal monolith…

HARRISBURG, Pa. (WHTM) — It’s no secret that during a stressful time for the entire country, people are spending more time on social media. Many are turning to one Pennsylvania power couple’s social media accounts to get some laughs. Lt. Governor John Fetterman and his wife Gisele Fetterman are a hit on Twitter. They say they’re serious when they need to be, but they use the app to connect with constituents and to simply make people smile. “I’ll wake up in the morning and I’ll just see the latest drags that I’ve gotten,” said Lt. Governor John Fetterman. Lt. Governor John Fetterman’s biggest fan is actually his biggest troll: Gisele Fetterman. “GQ referred to him as an American style god,” Gisele Fetterman jokes. “No, taste…an American taste god,” said Lt. Governor John Fetterman. “It’s so offensive,” Gisele Fetterman said with a laugh. “But so true though,” said Lt. Governor John Fetterman. The two write all of their own tweets. “We take the work seriously, but we don’t take each other seriously and we don’t take ourselves seriously and I think that’s an important balance to have,” said Gisele Fetterman. Many Twitter users love it. The couple gets thousands of engagements.…

 Let Nike pay billions for superstars to rock the swoosh. Twenty-eight-year-old Ben Francis has become a near-billionaire by paying relative pennies to social media fitness fanatics to pump up his brand. Even in the slightly unhinged world of internet influencers, Devon Lévesque is one of the most intense—hands down. Recently the 28-year-old fitness pro bear-crawled 26.2 miles around New York City to raise awareness of veterans’ mental health. To the delight of his nearly 500,000 Instagram fans, on October 30 Lévesque, who can hit 12 miles per hour on all fours, crawled across the Brooklyn Bridge, then shot through the East Village and up to Harlem before finishing strong at Central Park’s Overlook Rock. And he did it all decked out in gear from British fitness startup Gymshark. Never heard of it? Spend more time on TikTok. In the crowded and well-capitalized sportswear market, Gymshark has become a $1.4 billion–plus (valuation) brand by paying 80 ripped fitness influencers like Lévesque anywhere from $6,000 to more than $100,000 per year to live—and sell—the Gymshark lifestyle on social media. Founder Ben Francis, 28, has one rule for his athletes: Do you, but do it in Gymshark. “Young people only want to buy…

Spotify’s Wrapped has just been released for another year, and its left users of other music subscription services feeling pretty left out. Is there a YouTube Music version? If you want to pay for a music streaming service, there are now loads of different ones to choose from. Whether you like Apple Music, Amazon Music, YouTube Music, Deezer or Tidal, they all have very similar features. But there’s one that continues to hit the top spot as most the world’s favourite music subscription app, and that’s Spotify. One of the reasons why Spotify is the most popular is because of it’s Spotify Wrapped feature, allowing users to see a roundup of their most-streamed songs and artists at the end of every year. If you’re a YouTube Music user, you might be feeling a little left out. So, does YouTube Music have its own version of Spotify Wrapped? Let’s find out. TRENDING: Burna Boy’s relationship is in question Photo Illustration by Thomas Trutschel/Photothek via Getty Images Is there a YouTube Music wrapped? Yes, but it’s not as detailed as Spotify Wrapped. As reported by Android Central, YouTube Music has created a feature called a ‘Year in Review’ playlist that allows users…

Instagram said it has removed four Baltimore-based accounts that were intimidating people who allegedly cooperated with police. The Sun identified a collection of pages circulating in recent months that posted pictures of people along with court or police paperwork showing that they had spoken to investigators. At least one page, taken down in recent weeks, openly extorted people by saying that it would remove information in exchange for money. “These accounts violate our policies, and we have removed them accordingly,” said Liza Crenshaw of Instagram Communications. The most active current page had more than 6,300 followers. The person who ran the account, whose identity is unknown, told The Sun in a series of direct messages that “even if I delete my page, another will replace me.” No one locally has faced criminal charges in relation to the pages. In Philadelphia in 2013, authorities were able to identify the person running a similar Instagram site - it was a teenager - and filed criminal charges of witness intimidation and terroristic threats. He received four years in juvenile detention. In a statement, an FBI spokesperson said: “The FBI is aware of witness intimidation accounts but as you know we can neither confirm…

Microsoft-owned professional networking platform LinkedIn’s research and development centre in India is now the largest unit for the company outside the US. The engineers at the R&D unit in Bengaluru are now leading some major new product development for LinkedIn’s global market.“Outside the US, India is the biggest R&D centre and going forward I see this centre going leaps and bound. We are building products to create communities with a global outlook,” Ajay Datta, Head of India Product, LinkedIn, told BusinessLine. “India is one of the biggest talent hubs, and we have seen across products, AI, engineering, product management. That is why we are investing so much in India, and we continue to bring in bigger and meatier charters into the country.”Also read: Hiring picks up in September: LinkedInThe journey to make India one of the R&D hubs for LinkedIn was set in motion in 2016 by then CEO Jeff Weiner. Three new products were launched in 2016 that were built from scratch at the India unit. LinkedIn Placements, Startup Packs, and LinkedIn Lite. These products are now at a global scale.“Our vision is to create economic opportunity for every world member of the work force. So 70 per cent…

Former India batsman VVS Laxman has expressed disappointment at the way the Indian team management handled the issue of Rohit Sharma’s injury.With major communication gap on the issue and even India skipper Virat Kohli later going to admit that they were never clearly given the details on Rohit Sharma’s injury, India will be without their star batsman for a major part of the Australia tour.Laxman said that it was very disappointing that in the age of communication and the times of multiple WhatsApp groups within the team, we are having to speak about a communication gap between players."I feel that in the first place he (Rohit Sharma) should have been selected and the communication gap is something which is disappointing. I am really surprised because in this age of communication where there are so many WhatsApp groups, there’s usually a group mail which goes around, I’m sure a group between the team management, the chairman of the selection committee and the in-charge of the medical team of the BCCI,” VVS Laxman said Star Sports show Cricket Connected."Usually, everything is updated to the team management and everyone is kept in the loop. So, I am not sure why is there a…

Sony Playstation 5 : It is likely that for one reason or another many of you know David TheGrefg Cnovas, one of the most important content creators in Spain, who yesterday achieved a historic milestone on Twitch during his live broadcast of the Galactus final event in Fortnite. The creator of natural content from Alhama de Murcia managed to surpass the Ninja himself yesterday by becoming the streamer with the highest audience peak of 666,676 viewers in its golden minute which occurred at 22:22 yesterday night in Spain according to data released by TVTOP. @TheGrefg HAS AIRED on #Twitch !. Our data 🧐: ▶ ️ SPECTATORS 👁️: 209,801 ▶ ️ GOLDEN MINUTE 🔥: 660,676 ▶ ️ CHANNEL RANKING 📊: 1 🔝💪🏾 #grefg #RECORD pic.twitter.com/GCGqZ2FirY— TVTOP Espaa (@tvtop_es) December 1, 2020 This record, which takes into account “individual” streamers and not large companies, had been in force since 2018 in which Ninja established it at just over 630,000 spectators playing Fortnite with the musician Drake. Also, due to the amount of viewers who were connected last night to both TheGrefg streaming and other content creators who were broadcasting this event, Twitch suffered various problems during last night and…

For November, WhatsApp Pay’s first month on NPCI’s Unified Payments Interface network, it had less than 1% of the total market share in terms of the total volume of transactionsFor the first phase of WhatsApp Pay’s launch, the company has been allowed to onboard not more than 20 Mn users, to prevent overload of the UPI infrastructureWhatsApp Pay is expected to have recorded 20 Mn transactions in the last monthFacebook-owned messaging platform WhatsApp’s digital payments application WhatsApp Pay is off to a slow start in India after it received the approval of the National Payments Corporation of India (NPCI) last month to launch services in the country in a graded manner. For November, WhatsApp Pay’s first month on NPCI’s Unified Payments Interface (UPI) network, it had less than 1% of the total market share in terms of the total volume of transactions. It is to be noted that WhatsApp, which has 400 Mn monthly active users in India, has been allowed to onboard users on its payments application in a graded manner. For the first phase of WhatsApp Pay’s launch, the company has been allowed to onboard not more than 20 Mn users, to prevent overload of the UPI infrastructure. WhatsApp’s payments application…