Silverbullet accelerates Network 10's monetisation capabilities through trusted partnership
CASE STUDY: Silverbullet helps accelerate the Australian commercial TV network's data rollout to better serve its advertisers and audiences while helping solidify its in-house capabilities. Part of ViacomCBS, Network 10 is one of Australia’s major commercial television networks. 10 Play is its broadcast video on demand (BVOD) platform and features shows such as the highly successful MasterChef Australia series and Bachelor franchise as well as exclusive content supporting 10’s shows. 10 Play’s audience continues to grow with the platform breaking audience records every year. 10 Play is available online via 10play.com.au, a multitude of connected devices including Apple TV, Android TV, Telstra TV, Samsung TV, and consumer mobile and tablet devices. Customer story snapshot Eighteen months ago, Network 10 made the decision to internalise and accelerate its data capabilities, investing in multiple new technologies and creating brand new departments and roles within the business. This new in-house capability had the aim of monetising audiences while enhancing the user and advertiser experience. In February 2020, Network 10 engaged Silverbullet to continue the progress the company was making in developing a world-class data offering. Over this time, Network 10 achieved: The monetisation of digital audiences grew from 20% to 85% Implementation and optimisation of CDP, DMP and analytics technologies on seven platforms Consistency in platform capability across all content viewing platforms Support of the 10 Play App Replatforming Project, ensuring all data capabilities were implemented and optimally deployed across 10’s brand new App Development Platform “We needed a partner we could deploy quickly to implement data related capabilities across our various apps. It had taken us more than a year to get some basic setup in place, so to see the speed and quality delivered by Silverbullet, getting us set up across seven platforms in a short period of time, was excellent.…
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