SnapChat

What are Gen Z consumers looking for in brand messaging, and how do social media promotions influence their purchase decisions? Snapchat recently sought to dig deeper into the key trends via a new study, conducted in partnership with Omnicom Media Group, which looked at the key motivations of Gen Z consumers, and how brands can best align their messaging with evolving expectations. As per Snap: “Context matters for this generation and how brands show up – through messaging and media selection. If brands nail these two concepts, they’re already winning. Don’t worry, it's not a complete redrawing of the plan, but rather a meaningful adjustment in your planning process that will help you move the needle among Gen Z.” The main finding is that Gen Z consumers are increasingly loyal to businesses that speak about social issues, post information about such, or promote social change. “Gen Z expects brands to be drivers of social change and look for fair labor practices, inclusivity and sustainability. There are several ways in which brands can create socially impactful content that focuses on how the people, environment and product are treated. Diversity also came out as a big driver of societal impact for this generation

Have you considered the potential AR for your 2023 promotions? Snapchat’s already seeing good levels of success with its AR shopping activations, which it continues to advance in line with the latest developments in device tech. And with AR set to become an even bigger interactive element, with the expected arrival of AR glasses at some stage in the next few years, it could be worth paying attention to the latest AR advances, and considering if and how they might fit into your promotional strategy. Underlining this, Snapchat has today shared that Walmart’s recent Catalog-Powered Shopping Lenses reached over 35 million users in the app, leading to more than 161 million virtual trials of featured Walmart items. That’s significant, especially when you also consider Snap’s full user base is 363 million daily actives. Indeed, Snap says that over 250 million of its users – or 72% of its active user base - engage with AR elements in the app every day, and as this becomes a more common, habitual practice, and more people get accustomed to using virtual try-on tools and other digital elements, the expectations around AR shopping are rising, which could provide even more opportunities for brands. Snap’s AR

Can't get enough of Spotify Wrapped? There's an exclusive Snapchat lens dedicated to the feature that showcases your listening personality results. It’s already been a few weeks since Spotify released its popular Wrapped roundup for the year, but those who also happen to have Snapchat accounts have the added option of using a lens to showcase their Spotify listening personality type. Many users have gotten a kick out of sharing their Wrapped results on social media apps like Facebook, Instagram, and Twitter. One of the new highlights included in the feature is a visual card dedicated to a Spotify user’s music-listening personality, which is a fun little twist on their musical preferences based on their activity on the app. To unlock Spotify’s personalized Snapchat lens, users will need to generate and access their Spotify Wrapped 2022 roundup. To do this, launch the Spotify mobile app, open the ‘Search’ tab and tap the ‘2022 Wrapped’ genre tile. There should be a section in there that says, ‘Your Wrapped is here’ — tap it and view the stories until the ‘My Listening Personality’ card shows up onscreen (it’s probably the second to the last Spotify Wrapped card in the series, in case

‘Tis the season to celebrate the trends and Lenses that transform your world. It’s the time of year to look back, recap, and wrap up how Snapchat captured you in 2022. Every day, people use Snapchat to express themselves, live in the moment, and learn about the world around them — and 2022 was no different. There were all kinds of trends. First, Snapchat Lenses inspired their community, helped them connect with their closest friends, and discovered endless possibilities through their Camera. The Crying Lens became globally the most popular Lens of the year! Since its launch, it has been viewed more than 9.8 billion times across the world.   But 2022 wasn’t all tears. Snapchatters felt Shook, and showed their silly side with Cartoon Kid and Cute Anime coming in as runner up Snapchat Lenses of the year. In Australia the top three Snapchat Lenses were: Crying Lens (remember this?) Shook Lens Tongue Twister This year Snap’s community turned up the volume! Overall, the number of Snap Stories with music grew by more than three times. The top songs used in Snaps were: “Happy Birthday” by Vitamin A “El Haraka De” by Ahmed Helmy  “Like Me Better” by Lauv “Yummy” by

by: Jose Fabian Posted: Dec 13, 2022 / 05:56 PM PST Updated: Dec 13, 2022 / 05:56 PM PST (KTXL) — In order to try and identify possible victims, the FBI released the names of the social media accounts a Modesto suspect is accused of using to victimize underage girls. Jacob Jacobsen, 27, is accused of enticing underage girls to create and send sexually explicit videos and photos through social media, according to the FBI. They released the names of the alleged accounts in order to identify possible victims.  He allegedly used two Snapchat accounts, trippinj and treydawgg2000, and an Instagram account, loudpack.sd. The FBI said he may have used aliases such as Jacob, Jake, James or Trey and pretended to be 16 or 17 years old. Guardians who believe their child may be a victim are asked to fill out a questionnaire on the FBI’s website — even if the information has already been given to law enforcement. Those under the age of 18 who believe they may be a victim should ask their guardian to fill out the form.  Victims could receive restitution, eligibility for certain services and other rights under federal and/or state law.  The identities of

Isaiah Foster was charged after a student showed Snapchat messages to Sammamish High School administrators where Foster allegedly threatened to bring guns to campus. BELLEVUE, Wash. — A former Bellevue School District student is accused of threatening to bring a gun to Sammamish High School eight days after a protection order was filed against him. Isaiah Ahron Foster, 18, was charged Monday with felony harassment and felony cyber harassment. His bail was set at $1 million, which was what prosecutors requested due to the “high likelihood” that Foster would commit a violent offense. On Dec. 9, investigators said a student showed the principal at Sammamish High School screenshots from Snapchat messages with Foster, which included a picture of seven or eight long guns and rifle bags and a message saying he was going to bring his guns to the student’s school. The administrator called 911, and the school was placed into lockdown. The school stayed locked down until Foster was arrested at his home in north Seattle about two hours later. Foster was carrying a rifle scope cover at the time of his arrest, according to probable cause documents. Bellevue police were aware of Foster, because about two weeks prior

For small businesses looking to increase their social media marketing in the new year, there are many social media platforms that could be a great fit. There are many popular social media platforms out there with an active user base, making it easier to find your target audience. We’ll look at some of the top social media sites to help you develop your social media plans.Why Should Your Business Use Social Media?Using a social network can be incredibly beneficial for a business. Here are some of the reasons why you should use social media platforms for your business:Reach: You can reach a wide number of users in your targeted segments but also build awareness about your business with new audiences.Connection: Your business can build a personal connection to customers and fans of the company using social mediaInformation: Social media is great for distributing and posting important information about the business, such as discounts and sales since you can reach users quickly.Speed: The other benefit of social media is that it’s incredibly fast, and you can reach users more quickly than ever before on a social platform.Innovative: Using a social network enables businesses to be more innovative with their marketing and

Snapchat started monetizing itself in the name of Snapchat+ and earned a tremendous $6 Million as its net revenue in a single month.But after one month, the revenue dropped immediately, putting social media observers into the thought that whether it was just a coincidence that revenues become so high or it was a trend.As AppFigures has collected Snapchat+ revenue generation data for this year, it becomes easy to predict whether it was a trend or it just happened by chance. Now, the answer seems to be a mixture of both, as the revenue generated in June peaked at $6 Million but dropped around 21% in August to less than $5 Million, but the graph is seen going up by 3.24% in September, +4.87% in October and last month the platform once again generated near to $6 Million in November, which is an 8.15% increase in the revenue since October.Now this is a clear steep and it’s pretty easy to predict that December may be the month, that Snapchat+ will generate near to or almost $6 Million, which would be an increase of $0.4 Million since November.It is estimated that by January, the revenue will be more than $6 Million.At first

Asuka has established herself as one of the most ruthless competitors in the WWE women’s locker room, and there is a good reason for that. The Empress Of Tomorrow has gone through a lot of changes throughout her career. Asuka has been teasing a huge character change over the past few days, and now it seems she has dropped yet another tease. As seen on last week’s episode of Monday Night RAW, Asuka competed in a triple threat match involving Bayley and Rhea Ripley. Despite her best efforts, Asuka was unable to win the match. Asuka then teased going back to her old gimmick in Japan, where she was known as Kana. This kept on becoming a recurring theme, as she dropped a cryptic post every day. In fact, Asuka took to Twitter and uploaded yet another cryptic post, hinting at going back to her role as Kana. As I crawl a cracked and broken path Asuka even dropped a cryptic post regarding Charlotte Flair. We will have to wait and see whether Asuka will return as Kana on the upcoming episode of Monday Night RAW or not. Fans would love to see Asuka in a whole different light. Do you

A CENTRAL Coast man has been sentenced to 10 years in jail for producing child abuse material and sharing it online. An investigation started in December 2020 following a report by the US Federal Bureau of Investigation (FBI) to the AFP-led Australian Centre to Counter Child Exploitation (ACCCE) about an online user uploading videos of young girls to Snapchat and a cloud storage and file hosting service.AFP investigators linked the man, 34, from Kanwal, Central Coast, to the illegal online activity.In March 2021, AFP Eastern Command Child Protection investigators with support from specialists in imagery and geomatics and digital forensics, executed search warrants at the man's home, where officers seized an electronic device and charged him with child-abuse related offences.The man pleaded guilty at the Gosford Local Court on February 9, 2022, to 12 child abuse-related offences:They included three counts of producing child abuse material with the intention of committing an offence, five counts of using a carriage service to make available child abuse material, one count of using a carriage service to solicit child abuse material and two counts of using a carriage service to transmit child abuse material.He also plead guilty to one count of failing to comply