SnapChat

Snap Inc. is teaming up with Alphabet Inc.’s Google to let owners of the new Pixel 6 phone use its ephemeral photo-sharing app Snapchat with just two taps, its latest attempt to strengthen ties with hardware devices. Dubbed “Quick Tap to Snap,” the new feature will enable users to tap the back of the device twice to open the Snapchat camera directly from the lock screen. Users will have to authenticate before sending photos or videos to a friend or their personal Stories page.  Subscribe to Ad Age now for award-winning news and insight. Snap Chief Executive Officer Evan Spiegel said during a Google presentation Tuesday that he hopes the new feature will allow users to capture the most fleeting of moments. “For Snapchatters, speed matters,” Spiegel said. “Billions of Snaps are created every day, and our community wants to be ready to Snap everyday moments, as they happen.”  Snapchat’s Pixel service will also include extra augmented-reality lenses and integrate some Google features, like live translation in the chat feature, according to the company. Snap, whose social network is popular among people under 25, has been making deals with other companies to expand the use of its augmented reality. In…

(MENAFN- Mid-East.Info) Riyadh, Saudi Arabia: Snapchat is not only the platform of choice of Millennial and Gen Z audiences in Saudi Arabia, but also incredibly popular amongst parents, according to a recent study by Snap Inc. conducted with Kantar. Snapchat already has a monthly addressable reach of 19.5 million in the Kingdom and is the platform of choice for many Saudi's. The study has found that 71% of parents in Saudi Arabia now use Snapchat, and that advertising on the platform plays an influential role in their purchasing decisions. The findings suggest that Snapchat encourages responsible conversations among family members on their purchase decisions. Among these parents, almost 9 in 10 feel positive about the advertising they see on Snapchat across product categories, and over 80% state that this advertising influences their purchase decisions. Accordingly, more than 9 in 10 take action after seeing an ad that interests them. This is inclusive of clicking on an ad directly, reading product reviews online, or asking friends and family members. Snapchat parents are also quite democratic in including other family members when making purchasing decisions. A majority of Snapchat parents claim that their children influence their purchase decisions in some way, and…

Switching to a Dark Mode or Night Mode has become a popular trend among apps. Snapchat is the latest app to introduce a Dark Mode option for its iOS application. However, it has been months of waiting for the Android users since Dark Mode was rolled out on the iOS apps. Unfortunately, there is no official statement from the developer on how to get Snapchat dark mode on Android. The Snapchat app seen displayed on a smartphone screen. Photo: Thiago PrudencioSource: Getty ImagesDark Mode is a setting that allows for the alteration of the colour scheme of an app to a darker landscape. This tool should come in handy if you want to use your device at night without straining your eyes or disturbing those who are asleep around you. It also goes a long way to preserve your device's battery life as it drains the battery slower than light mode. How to get Snapchat dark mode on Android Huawei device If you are using Snapchat on an Android device, you will face the daunting task of changing the colour scheme to night mode. This is because Android has not shared any details on how to turn Snapchat to dark…