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Snapchat's Crowd Created AR activation provides an IRL booth experience that puts people directly in the scene of a digital ad. The platform partnered ...

Social Media Today, an Industry Dive publication This story was originally published on Social Media Today . To receive daily news and insights, subscribe to our free daily Social Media Today newsletter . Snapchat is looking to power up its ad business with new artificial intelligence-powered additions, including a guided ad set-up process, dynamic product ads and updated creative tools. First, Snapchat is rolling out an AI-powered chatbot within Snapchat Ads Manager. The bot will enable advertisers to describe their goals and get customized guidance on campaign set-up. Snapchat's AI assistant will also be able to provide notes on how to correct errors and improve performance, and it can recommend additional enhancements to maximize the potential of ad campaigns. It's becoming the norm these days for ad platforms to provide an AI assistant tool to help guide the process, so it makes sense that Snapchat wants to keep up with this emerging trend. Snapchat also updated its Dynamic Product Ads with "a new class of agentic recommendation models that synthesize user behavior, product affinity, full-funnel signals, and real-time intent to surface the most relevant products with greater precision and stronger performance," the company said. In other words, Snapchat's Dynamic Product

I don’t know what was the greater stroke of genius; getting Taylor Swift to do the theme song or releasing Toy Story 5 the week that Sir Keir Starmer announced that the government are enacting a ban restricting children and young people under 16 from being able to use most of the major social media platforms. Hello, marketing win! My highly sensible response to, well, whatever exactly is going on in the wider world just now, was to take my offspring to see it on release day. I owe Pixar a thank you – they delivered an extremely slick fable about the (pretty pedestrian) dangers Disney weans face on social media. The ills in the film included pretending to be someone you’re not, being forced to grow up too fast and not making genuine friends. Helpfully, a plucky cowgirl and a space ranger did a far better job of playing bad cop than I ever could. Back to reality (regrettably) and from Spring 2027, companies including Facebook, Instagram, Snapchat, X, TikTok and YouTube will be banned from offering services to those under 16-years-old. Why is the government channeling its inner Headteacher on the subject of social media? At the thin

June 20, 2026 / 3:59 PM EDT / AP Add CBS News on Google Ohio's law requiring children under 16 to get parental consent to use social media apps must be restored, a divided panel of the Sixth Circuit Court of Appeals ruled Thursday. The decision comes as a blow to NetChoice, which has won court victories against identical digital identification laws in other states, including Arkansas, Louisiana and Georgia. The trade group representing TikTok, Snapchat, Meta and other major tech companies said the Ohio decision went against "clear national consensus" and that it intended to keep fighting. "An unconstitutional law protects no one, and we remain focused on ensuring the First Amendment rights of Ohioans are protected," said Paul Taske, director of the NetChoice Litigation Center. Netchoice brought suit against Ohio's law in 2024, arguing that it was overly broad, vague and represented an unconstitutional impediment to free speech. The Cincinnati-based Sixth Circuit's panel disagreed. In a 2-1 decision, it found that the law was not unconstitutional and sent it back to a lower court to have a block on the law's enforcement vacated. "At bottom, the Act imposes a parental consent requirement," Judge Eric Clay wrote in the

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BLACKFORD COUNTY, Ind. — A previously convicted sex offender from Blackford County has once again been arrested for alleged sex crimes, ...

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The United Arab Emirates has set a minimum age of 15 for social media use, becoming the first Arab country to introduce such a restriction as governments worldwide seek to address growing concerns over the impact of online platforms on children. Under a resolution approved on Thursday, children under 15 will be prohibited from creating, using or operating personal social media accounts. The ban means they will not be able to post content, comment, share or join public groups, the government's media office said. Teenagers aged 15 and 16 will be allowed to use social media platforms subject to enhanced safeguards, including age-appropriate content controls, restrictions on interaction with unknown users, screen-time management tools and parental supervision features. The rules apply to all social media platforms operating in the UAE and require companies to implement robust age-verification measures, including digital identity checks and artificial intelligence-supported technologies. Self-declaration of age will not be accepted as a valid form of verification. Platforms must also disable accounts created by children under 15, prevent users from circumventing age-verification systems and refrain from using children's personal data for targeted advertising or behavioural profiling. The government said the measures were designed to address concerns over children's

The last time I saw my son alive, nothing felt unusual. There was no warning, no flashing signals that something was wrong. Like so many parents, I believed the biggest risks to my child were the ones I could see — driving, drugs on the street and strangers in the physical world. I did what parents are taught to do: I stayed involved, asked questions and set boundaries. But the danger that took my son didn’t come from the outside world I understood. It came through an app, a system designed to connect instantly, privately and without friction, a system I could neither see nor control. Through Snapchat, a drug dealer reached out to Sammy and delivered a counterfeit drug to our home, like a pizza, after we were asleep. It contained a lethal dose of fentanyl. Every day in California, families are confronting a dangerous reality. Social media platforms are placing powerful, rapid and often anonymous communication tools directly into the hands of young teenagers. While those tools can be used for connection, they can also expose kids to risks they are not developmentally ready to navigate. Lawmakers are considering a bill that would prohibit children under 16 from

Following the 2020 accidental overdose of her daughter, Colorado’s Patti Lujan is still pursuing a lawsuit against Snapchat, the social media platform she claims connected her daughter with a drug dealer, police said. Lujan, like many parents, is looking for more social media protections for juveniles through increased regulation. Lujan’s “lawsuit alleges that Snapchat’s platform ‘purposefully obstructs parental supervision’ and ‘enables (drug) dealers to locate and access nearby minors and young adults,'” according to a news release. The mother believes that Snapchat protects drug dealers by not identifying and removing them from the app, and she called for protective measures to be put in place for minors, according to a Colorado Community Media story. All around the country, legislators are making efforts to put regulations and protections on social media platforms for minors. Concerned parents and legislators claim the platforms pose mental health and safety risks for developing youth. Just one Colorado bill relevant to youth on social media became law this year. SB26-011, “Search Warrants Provided to Covered Platforms,” requires that operators of covered platforms provide a system, such as a staffed hotline, for law enforcement to contact them with search warrants for user data at all times. A