SnapChat

Mike Follett, CEO, Lumen Research, “Our technology makes the invisible, visible. This study provides definitive, large-scale proof of what we've championed globally, genuine human attention is the single most powerful predictor of business outcomes. The finding that attention is 8X more effective than View-Through Rate at predicting brand recall isn't just a statistic, it validates that the entire media ecosystem must change2. To lead that change, our research identifies the winning formulas on platforms like Snapchat, where the immersive nature of the experience drives attention levels that are twice as high as on traditional platforms2. The pinnacle of this is Augmented Reality, where formats like Lenses create such a compelling, voluntary experience that they are over twice as effective at capturing meaningful attention2.” Amin Lakhani, President, Client Solutions, WPP Media South Asia, "Our clients demand accountability and a clear return on their investments. The 'Attention Advantage' provides exactly that. By moving beyond legacy metrics and focusing on genuine attention, we can now build more effective and efficient media plans based on what we know engages and delivers value to consumers as well as advertisers. We are proud to have partnered with Lumen and Snapchat on this research, and our role

Yesterday, Meta introduced a new map feature that's almost identical to Snapchat's Snap Map. The feature has quickly sparked a backlash, though, and not just because it's yet another example of Instagram ripping off a Snapchat feature. While the map requires users to opt-in to share their location, many users were surprised and alarmed to see that their Instagram map was already populated with the locations of some accounts when it launched. That's because the map automatically pulls in location info when someone has recently shared a Story or Reel with a location tagged. For example, I posted a Story that tagged San Francisco's botanical gardens and it tagged me there on Instagram's map even though I have my map location set to share with "no one." This isn't that different from how Instagram has worked in the past: location tags have always been visible to your followers, and the app has always had a map view that let people see public posts that have been tagged with specific places. My story post tagged me on Instagram's map even though location is set to "no one" because I tagged a location (in this case San Francisco's botanical gardens). (Instagram screenshot)

Instagram has introduced a new feature called “Instagram Map,” aiming to compete with Snapchat’s long-standing Snap Map, TechCrunch.com reported. The new tool allows users to view people, events, and content around them in real time based on geolocation via an interactive map. With Instagram Map, posts, stories, and Reels will appear according to users’ physical locations, giving them a live snapshot of what’s happening nearby. Instagram says the feature is designed to strengthen local social connections and boost discovery of nearby content. Snapchat has offered a similar feature for years, and now Instagram is entering the same space with its own version. The feature will launch first in the U.S. as a test and expand globally afterward. Read 'Zamin' on Telegram! Did you find a Mistake? Highlight the phrase and press Ctrl+Enter

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Ever volatile Snap shares fell 17% after market close as second quarter revenue growth was slower than it has been due in part to a mistake that made it cheaper than intended for advertisers to clear at auction. The company said its SVP of Engineering Eric Young is departing to pursue a new opportunity. “Unfortunately, in our efforts to improve advertiser performance, we shipped a change that caused some campaigns to clear the auction at substantially reduced prices,” said Snap’s earnings release. “We have since reverted this change and advertising revenue growth has improved as advertisers adjust their bid strategies to achieve their objectives.” Daily active users rose 9% year-over-year to 469 million. Watch on Deadline Revenue grew 3 9% year-over-year to $1.34 billion. Advertising revenue of $1.174 billion rose 4%. The number was also impacted by the timing of Ramadan, a big holiday for Snapchat which has a robust following in the Middle East. The holiday fell more in the first quarter this year instead of the second in 2024, squeezing year-on-year comparisons. And the overall impact of global tariffs meant some advertisers grew more cautious. Other social media and tech companies saw strong ad revenue growth but Snap

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Mallery McKay August 4th, 2025 - 1:22 PM Colleen Hoover’s next film adaptation, Regretting You , has released a sneak peek of the official trailer, which is set to release tomorrow, via Snapchat.  Hoover published the novel in 2019, and in August 2024, it was announced that Allison Williams would lead the feature, accompanied by a star-studded cast that includes McKenna Grace, Dave Franco, Mason Thames, Willa Fitzgerald, Scott Eastwood, and Clancy Brown. The film plot is reportedly the same as the book, according to US Weekly, and will center around “ the story of Morgan Grant (Williams)and her 16-year-old daughter, Clara (Grace), who are very different. While Morgan is trying to prevent her teen from making the same past mistakes (getting married and having a baby too young), Clara actively clashes with her mom. After Morgan’s husband, Chris (Eastwood), dies in a sudden accident, she finds comfort in the person she least expected to. ” The film’s producer, Flaacia Viotti, told Entertainment Weekly in July 2025 that they wanted “ to keep as close to the book as possible ” to not “ disappoint ” the fans but Viotti does not think that will be an issue. Fitzgerald plays

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If there was any doubt that Becky Lynch has been in on the Seth Rollins “injury” storyline from the start, her post-SummerSlam reaction pretty much confirmed it. Shortly after Rollins shocked MetLife Stadium by cashing in his Money in the Bank contract on CM Punk to win the WWE World Heavyweight Championship, Lynch jumped on Instagram with a video of herself celebrating backstage. The footage shows her literally jumping up and down, clapping in excitement, before leaning into the camera and saying, “Oh, I’m sorry, were some of my posts misleading?” She then followed it up with an unmistakably villainous laugh. The post immediately lit up social media, with fans pointing out the obvious connection between Lynch’s trolling and her earlier clip, which already had people speculating that Rollins’ knee injury was part of an elaborate plan. Now, after the cash-in played out exactly how many predicted, Lynch’s sarcastic dig feels like confirmation that she was in on the long game. With Rollins back on top and Punk’s championship reign cut short in seconds, it’s safe to say this SummerSlam ending will be debated for a long time. Do you think Becky’s trolling proves Seth’s injury was a setup all